This review covers experimental approaches to sound-symbolism—from infants to adults, and from Sapir’s foundational studies to twenty-first century product naming. It synthesizes recent behavioral, developmental, and neuroimaging work into a systematic overview of the cross-modal correspondences that underpin iconic links between form and meaning. It also identifies open questions and opportunities, showing how the future course of experimental iconicity research can benefit from an integrated interdisciplinary perspective. Combining insights from psychology and neuroscience with evidence from natural languages provides us with (...) opportunities for the experimental investigation of the role of sound-symbolism in language learning, language processing, and communication. The review finishes by describing how hypothesis-testing and model-building will help contribute to a cumulative science of sound-symbolism in human language. (shrink)

Determinants of synesthetic color choice for the Japanese logographic script, Kanji, were studied. The study investigated how synesthetic colors for Kanji characters, which are usually acquired later in life than other types of graphemes in Japanese language , are influenced by linguistic properties such as phonology, orthography, and meaning. Of central interest was a hypothesized generalization process from synesthetic colors for graphemes, learned prior to acquisition of Kanji, to Kanji characters learned later. Results revealed that color choices for Kanji characters (...) depend on meaning and phonological information. Some results suggested that colors are generalized from Hiragana characters and Arabic digits to Kanji characters via phonology and meaning, respectively. Little influence of orthographic information was observed. The findings and approach of this study contributes to a clarification of the mechanism underlying grapheme-color synesthesia, especially in terms of its relationship to normal language processing. (shrink)

Grapheme-colour synaesthetes experience unusual colour percepts when they encounter letters and/or digits. Studies of English-speaking grapheme-colour synaesthetes have shown that synaesthetic colours are sometimes triggered by rule-based linguistic mechanisms . In contrast, little is known about synaesthesia in logographic languages such as Chinese. The current study shows the mechanisms by which synaesthetic speakers of Chinese colour their language. One hypothesis is that Chinese characters might be coloured by their constituent morphological units, known as radicals, and we tested this by eliciting (...) synaesthetic colours for characters while manipulating features of the radicals within them. We found that both the function and position of radicals influence the nature of the synaesthetic colour generated. Our data show that in Chinese, as in English, synaesthetic colours are influenced by systematic rules, rather than by random associations, and that these rules are based on existing psycholinguistic mechanisms of language processing. (shrink)