Foundational theories of the public sphere prioritize civic speech while distrusting forms of visuality. As a corrective to this model of the public sphere, rhetorical theorists have recently emphasized visuality as a constitutive mode of contemporary public culture, but they nevertheless tend to prioritize the civic actor over the civic spectator. A productive alternative would begin to distinguish an emerging shift from “deliberative publicity” to “photographic publicity.” The bourgeois public sphere innovated verbal communicative practices that produced a specifically deliberative publicity, (...) enabling one resolution to the core political problems of an earlier (feudal) era. Likewise, contemporary publics utilize emerging digital technologies to produce a specifically photographic publicity, allowing them to address fundamental limitations of the bourgeois public sphere. Photographic publicity helps us rethink the problem of the public sphere in terms of theatricality and civic spectatorship. (shrink)

This essay investigates the representation of lesbian, gay and bisexual people during the debate over whether they should serve openly in the United States military. Many studies on this topic have focused on the question of whether this debate ‘militarized’ LGB people. This study takes a broader view, tracking five rhetorical archetypes through two US Congressional Hearings. I identify and track these archetypes using a coding procedure that draws on concepts from Membership Categorization Analysis, rhetorical theory, discourse analysis and elsewhere. (...) The result is a holistic picture of how LGB people were represented across the hearings. While they were increasingly associated with military values in the later hearing, they were also less often represented as victims, spoilers or activists in a negative sense. These findings offer additional insights into how the meanings-in-use of identity categories are changed in discourse. (shrink)