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  1. I Like It, but I'm Not Sure Why: Can Evaluative Conditioning Occur without Conscious Awareness?Andy P. Field - 2000 - Consciousness and Cognition 9 (1):13-36.
    There is good evidence that, in general, autonomic conditioning in humans occurs only when subjects can verbalize the contingencies of conditioning. However, one form of conditioning, evaluative conditioning (EC), seems exceptional in that a growing body of evidence suggests that it can occur without conscious contingency awareness. As such, EC offers a unique insight into what role contingency awareness might play in associative learning. Despite this evidence, there are reasons to doubt that evaluative conditioning can occur without conscious awareness. This (...)
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  • Evaluative Learning with “Subliminally” Presented Stimuli.Jan de Houwer, Hilde Hendrickx & Frank Baeyens - 1997 - Consciousness and Cognition 6 (1):87-107.
    Evaluative learning refers to the change in the affective evaluation of a previously neutral stimulus that occurs after the stimulus has been associated with a second, positive or negative, affective stimulus . Four experiments are reported in which the AS was presented very briefly. Significant evaluative learning was observed in participants who did not notice the presentation of the affective stimuli or could not discriminate between the briefly presented positive and negative ASi when asked to do so . In two (...)
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  • (1 other version)Associative learning of likes and dislikes: Some current controversies and possible ways forward.Frank Baeyens, Andy P. Field & Jan De Houwer - 2005 - Cognition and Emotion 19 (2):161-174.
    Evaluative conditioning (EC) is one of the terms that is used to refer to associatively induced changes in liking. Many controversies have arisen in the literature on EC. Do associatively induced changes in liking actually exist? Does EC depend on awareness of the fact that stimuli are associated? Is EC resistant to extinction? Does attention help or hinder EC? As an introduction to this special issue, we will discuss the extent to which the papers that are published in this issue (...)
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  • Contingency awareness and evaluative conditioning: When will it be enough?Jan De Houwer - 2001 - Consciousness and Cognition 10 (4):550-558.
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  • (1 other version)Associative learning of likes and dislikes: Some current controversies and possible ways forward.Frank Baeyens, Andy P. Field & Jan De Houwer - 2005 - Cognition and Emotion 19 (2):161-174.
    Evaluative conditioning (EC) is one of the terms that is used to refer to associatively induced changes in liking. Many controversies have arisen in the literature on EC. Do associatively induced changes in liking actually exist? Does EC depend on awareness of the fact that stimuli are associated? Is EC resistant to extinction? Does attention help or hinder EC? As an introduction to this special issue, we will discuss the extent to which the papers that are published in this issue (...)
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