The author rejects the main-line policy that business ethics can be taught better by ignoring theoretical foundations and the excuse that several alternative theories are available for appeal if one cares to consult them. He proposes recognizing enlightened self-interest as the theory already practiced by persons and groups, implicitly when not explicitly, and that frank recognition that it is presupposed will encourage more intelligent solutions because this will direct attention to needs for enlightenment of many kinds. Deliberate pursuit of enlightenment (...) — general, specific and particular — should result in greater achievement and, when achieved, in increased reliability of solutions. (shrink)