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  1. The ethics pyramid: Making ethics unavoidable in the public relations process.Elspeth Tilley - 2005 - Journal of Mass Media Ethics 20 (4):305 – 320.
    To move from the realm of good intent to verifiable practice, ethics needs to be approached in the same way as any other desired outcome of the public relations process: that is, operationalized and evaluated at each stage of a public relations campaign. A pyramid model - the "ethics pyramid" - is useful for incorporating ethical reflection and evaluation processes into the standard structure of a typical public relations plan. Practitioners can use it to integrate and manage ethical intent, means, (...)
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  • Integrative Live Case: A Contemporary Business Ethics Pedagogy.G. Venkat Raman, Swapnil Garg & Sneha Thapliyal - 2019 - Journal of Business Ethics 155 (4):1009-1032.
    Disparate attempts exist to identify the key components that make an ethics pedagogy more effective and efficient. To integrate these attempts, a review of 408 articles published in leading journals is conducted. The key foci of extant literature are categorized into three domains labeled as approach, content, and delivery, and a comprehensive framework for ethics pedagogy developed. Within each of these domains, binaries that reflect two alternatives are identified. Approach, the philosophical standpoint, can be theory-laden or real-world connected. Content, the (...)
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  • Editors for a Day: Readers' Responses to Journalists' Ethical Dilemmas.Enn Raudsepp - 1999 - Journal of Mass Media Ethics 14 (1):42-54.
    Tentative conclusions from this study of readers' responses to a series of "You Be The Editor" features suggest that divergences in ethical attitudes and values may be due to differences in moral sensitivity and motivation, as outlined in James R. Rest's "Four Component Model." In the majority of cases in which editors and readers were on opposing sides, many readers seemed unaware of the professional and institutional considerations that motivated the editors. The editors, on the other hand, were much less (...)
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