Higher education institutions have access to higher volumes and a greater variety and granularity of student data, often in real-time, than ever before. As such, the collection, analysis and use of student data are increasingly crucial in operational and strategic planning, and in delivering appropriate and effective learning experiences to students. Student data – not only in what data is collected, but also how the data is framed and used – has material and discursive effects, both permanent and fleeting. We (...) have to critically engage claims that artificial intelligence and the ever expansive/expanding systems of algorithmic decision-making provide speedy, accessible, revealing, panoramic, prophetic and smart analyses of students' risks, potential and learning needs. We need to pry open the black boxes higher education institutions use to admit, steer, predict and prescribe students’ learning journeys. (shrink)