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  1. ERP Study of Liberals’ and Conservatives’ Moral Reasoning Processes: Evidence from South Korea.Jin Ho Yun, Yaeri Kim & Eun-Ju Lee - 2021 - Journal of Business Ethics 176 (4):723-739.
    Do liberals’ and conservatives’ brain processes differ in moral reasoning? This research explains these groups’ dissimilar moral stances when they face ethical transgressions in business. Research that explores the effects of ideological asymmetry on moral reasoning processes through moral foundations has been limited. We hypothesize two different moral reasoning processes and test them in the South Korean culture. Study 1 uses the neuroscientific method of event-related potentials to explore the dissociable neural mechanisms that underlie Korean liberals’ and conservatives’ moral reasoning (...)
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