Bayesian approaches to human cognition have been extensively advocated in the last decades, but sharp objections have been raised too within cognitive science. In this paper, we outline a diagnosis of what has gone wrong with the prevalent strand of Bayesian cognitive science (here labelled pure Bayesian cognitive science), relying on selected illustrations from the psychology of reasoning and tools from the philosophy of science. Bayesians’ reliance on so-called method of rational analysis is a key point of our discussion. We (...) tentatively conclude on a constructive note, though: an appropriately modified variant of Bayesian cognitive science can still be coherently pursued, as some scholars have noted. (shrink)