Those—other social scientists as well as laymen—who have read recent studies of national character and culture by anthropologists, while not having had experience in this field themselves, often seem to believe that the results which such anthropological investigators obtain are interesting, but that the methods used were intuitional, magical, or just invisible. The status of the work is cast in doubt, as falling short of an ideal that scientific description and analysis must be reproducible by any observer to whom a (...) set of techniques of the discipline has been communicated. This paper attempts to show why and how such a belief is erroneous, and then to describe some of the fundamentals of method in current cultural anthropology as used in research and as related to the general structure of scientific method today. (shrink)