Purpose The purpose of this paper is to identify the key roles of transparency in making artificial intelligence (AI) greener (i.e. causing lesser carbon dioxide emissions) during the design, development and manufacturing stages or processes of AI technologies (e.g. apps, systems, agents, tools, artifacts) and use the “explicability requirement” as an essential value within the framework of transparency in supporting arguments for realizing greener AI. Design/methodology/approach The approach of this paper is argumentative, which is supported by ideas from existing literature (...) and documents. Findings This paper puts forward a relevant recommendation for achieving better and sustainable outcomes after the reexamination of the identified roles played by transparency within the AI technology context. The proposed recommendation is based on scientific opinion, which is justified by the roles and importance of the two approaches (compliance and integrity) in ethics management and other areas of ethical studies. Originality/value The originality of this paper falls within the boundary of filling the gap that exists in sustainable AI technology and the roles of transparency. (shrink)