Narrative fictions have surely become the single most widespread source of entertainment in the world. In their free time, humans read novels and comics, watch movies and TV series, and play video games: they consume stories that they know to be false. Such behaviors are expanding at lightning speed in modern societies. Yet, the question of the origin of fictions has been an evolutionary puzzle for decades: Are fictions biological adaptations, or the by-products of cognitive mechanisms that evolved for another (...) purpose? The absence of any consensus in cognitive science has made it difficult to explain how narrative fictions evolve culturally. We argue that current conflicting hypotheses are partly wrong, and partly right: narrative fictions areby-productsof the human mind, because they obviously co-opt some pre-existing cognitive preferences and mechanisms, such as our interest for social information, and our abilities to do mindreading and to imagine counterfactuals. But humans reap some fitness benefits from producing and consuming such appealing cultural items, making fictionsadaptive. To reconcile these two views, we put forward the hypothesis that narrative fictions are best seen asentertainment technologiesthat is, as items crafted by some people for the proximate goal to grab the attention of other people, and with the ultimate goal to fulfill other evolutionary-relevant functions that become easier once other people’s attention is caught. This hypothesis explains why fictions are filled with exaggerated and entertaining stimuli, why they fit so well the changing preferences of the audience they target, and why producers constantly make their fictions more attractive as time goes by, in a cumulative manner. (shrink)

While we cannot directly measure the psychological preferences of individuals, and the moral, emotional, and cognitive tendencies of people from the past, we can use cultural artifacts as a window to the zeitgeist of societies in particular historical periods. At present, an increasing number of digitized texts spanning several centuries is available for a computerized analysis. In addition, developments form historical economics have enabled increasingly precise estimations of sociodemographic realities from the past. Crossing these datasets offer a powerful tool to (...) test how the environment changes psychology and vice versa. However, designing the appropriate proxies of relevant psychological constructs is not trivial. The gold standard to measure psychological constructs in modern texts – Linguistic Inquiry and Word Count – has been validated by psychometric experimentation with modern participants. However, as a tool to investigate the psychology of the past, the LIWC is limited in two main aspects: it does not cover the entire range of relevant psychological dimensions and the meaning, spelling, and pragmatic use of certain words depend on the historical period from which the fiction work is sampled. These LIWC limitations make the design of custom tools inevitable. However, without psychometric validation, there is uncertainty regarding what exactly is being measured. To overcome these pitfalls, we suggest several internal and external validation procedures, to be conducted prior to diachronic analyses. First, the semantic adequacy of search terms in bags-of-words approaches should be verified by training semantic vector spaces with the historical text corpus using tools like word2vec. Second, we propose factor analyses to evaluate the internal consistency between distinct bag-of-words proxying the same underlying psychological construct. Third, these proxies can be externally validated using prior knowledge on the differences between genres or other literary dimensions. Finally, while LIWC is limited in the analysis of historical documents, it can be used as a sanity check for external validation of custom measures. This procedure allows a robust estimation of psychological constructs and how they change throughout history. Together with historical economics, it also increases our power in testing the relationship between environmental change and the expression of psychological traits from the past. (shrink)

The human species’ adaptive advantage is driven by its ability to build new material structures and artefacts. Engineering is the modern manifestation of this building instinct, and its advent has made the construction and use of technologies the central pattern of human life. In parallel, efficiency, the overarching narrative driving technology and related life practices, has pervaded most occupations as a value, forming a cultural backdrop that implicitly guides decisions and behaviour. We examine the process through which this backdrop has (...) developed, and argue that it emerged through the constant presence and use of built artefacts and structures, which function as manifestations of the engineering value of efficiency. The constant presence and use of built structures leads to the slow percolation of their building values into society, forming a cultural narrative that emphasises efficiency. This narrative then feeds back, to further reinforce efficiency-driven engineering processes. This loop creates a runaway building system that is highly resistant to change, even when faced with the prospect of the species going extinct. Any effort towards sustainability can be successful only when this all-pervading – and hence invisible – building loop is made explicit, and compensated for, through a counter-loop where building manifests sustainable engineering values. As a first step in revealing this structure, we characterise the emergence of the efficiency value as a cultural narrative, and analyse its wide-ranging environmental effects. We then present the design principle of ‘Solving for Pattern’ (SfP) as an illustrative contrast case. SfP, first articulated by Wendell Berry, focuses on interconnectedness and flourishing of all species as central design principles. We argue that these ecological principles can be extended to engineering, and can thus support the development of a robust operational-level building movement that manifests value systems oriented towards sustainability. To ground this proposal in actual practice, we outline two case studies of technology design that illustrates SfP. We also discuss three cases that illustrate SfP at a larger scale, and examine how these extend existing design approaches such as systems engineering. We conclude with a proposal to include SfP in engineering education curricula, to facilitate a faster cultural shift towards flourishing, which is required given the limited time window available to move to sustainable building practices. (shrink)