Prehistoric archaeology, which in the American academic structure is part of anthropology, has always included and continues to include the study of social aspects of technology, particularly of technological innovation. Despite early calls for their inclusion in the field of science, technology, and society, however, archaeologists and their research have not, by and large, been integrated into this new discipline. This article is a renewed appeal for the use of archaeology in studying issues of technology and society. An example drawn (...) from prehistoric Europe illustrates how archaeology can provide a fresh perspective on social aspects of technological innovation, as well as specific data for cross-cultural comparison. (shrink)