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  1. Advertising ethics: Practitioner and student perspectives.E. Lincoln James, Cornelius B. Pratt & Tommy V. Smith - 1994 - Journal of Mass Media Ethics 9 (2):69 – 83.
    This study examines the self-reported ethics of both current and future advertising practitioners, and compares their responses to four scenarios and 17 statements on advertising ethics. Stepwise discriminant analysis was used to determine the extent to which both groups applied the classical ethical theory of deontology to the scenarios and statements. Results indicate significant differences between both groups. For example, current advertising practitioners are significantly less likely than future practitioners to apply deontology to decision making. The implications of these results (...)
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  • Possible ethical issues and their impact on the firm: Perceptions held by public accountants. [REVIEW]Jeanne M. David, Jeffrey Kantor & Ira Greenberg - 1994 - Journal of Business Ethics 13 (12):919 - 937.
    The accounting profession is concerned with the ethical beliefs of its members. To this end, the authors surveyed public accountants, questioning them about the AICPA''s Code of Professional Conduct and their perceptions of how potentially unethical behaviors impact the firm. The paper focuses on respondents'' perceptions of the impact on the firm''s practice, image and degree of concern.Public accountants appear to agree with the AICPA''s Code of Professional Ethics. Their mean responses indicate they believe the Code components are important and (...)
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