This article explores the genealogy and character of the pro-market thinking about Higher Education that has come to the fore within the UK policy community. It charts the rise to prominence of one of the most important sources of such thinking in postwar politics—the “economic liberalism” propounded by a number of New Right intellectuals, commentators and politicians from the late 1950s, and excavates one of the key intellectual paradigms that sustained a more pro-market orientation in policy discourse. It also seeks (...) to shed light on the limits and contingent character of this emerging discourse, emphasising the complex and tense relationship between economic-liberal ideas and different conservative arguments, and exploring the political factors which enabled the former to gain some traction in these years. It ends with some reflections on the implications of this account for the contemporary debate about Higher Education funding in the UK. (shrink)