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  1. A Responsibility to Whom? Populism and Its Effects on Corporate Social Responsibility.Christopher A. Hartwell & Timothy M. Devinney - 2024 - Business and Society 63 (2):300-340.
    Although populism is an ideologically fluid political vehicle, it is not one that is intrinsically anti-business. Indeed, different varieties of populist parties may encourage business activity for utilitarian ends, but with their own ideas on what businesses should be doing. This reality implies that initiatives not related to national greatness or priorities as defined by the populist leadership may be viewed as redundant. Key among such initiatives would be corporate social responsibility (CSR). In a populist environment, it is possible that (...)
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  • Recontextualizing Swedish nationalism for commercial purposes: a multimodal analysis of a milk marketing event.Helen Andersson - 2019 - Critical Discourse Studies 16 (5):583-603.
    In this paper, I carry out an analysis of an event in Sweden called ‘the spring turnout’. It is a traditional event where cows are allowed out into the fields after the winter. I show how it has been colonized by Arla Foods, the diary company which controls part of the milk production in Sweden and in many other countries. Of interest in this analysis is how Arla infuses the event, and its own marketing, with discourses about nature that are (...)
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