The aim of this paper is to explore the view that some ontological disputes are “metalinguistic negotiations”, and to make sense of the significance of these controversies in a way that is still compatible with a broadly deflationist approach. I start by considering the view advocated by Eli Hirsch to the effect that some ontological disputes are verbal. I take the Endurantism–Perdurantusm dispute as a case-study and argue that, while it can be conceded that the dispute is verbal at the (...) object-level, this does not rule out the possibility of a non-verbal disagreement at the metalinguistic level. I then explore the metalinguistic dispute hypothesis by seeing how it can be defended from a first objection playing on the idea of inter-translatability, as well as a second objection raising the question of equal theoretical virtues. (shrink)