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  1. ‘Just Like Pandemic Prevention’: The Semiotic Flow That Interweaves Multimodality, Metaphor, and Narrativity.Ming-Yu Tseng - 2024 - Metaphor and Symbol 39 (2):110-131.
    This study investigates how COVID-19 advice is creatively delivered in a one-minute video produced by the Taiwan Centers for Disease Control in February 2022. It examines metaphors in verbal, visual, and multimodal modes, and illustrates how such metaphors interact with multimodal narrativity. Drawing on the insights of studies on multimodal metaphors, this paper seeks to identify which are the most pervasive metaphors or what dominant metaphor, if any, is used in the video. It finds that the metaphorical mappings between coping (...)
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  • Metaphors matter: Unraveling three essential propositions.Diego Meza - 2024 - Estudios de Filosofía (Universidad de Antioquia) 70:77-99.
    This article delves into the significance and role of metaphors in shaping knowledge, perceptions, and decisions within the healthcare domain. Through a critical analysis of their impact, particularly in the dynamics between healthcare professionals and patients, three dimensions are proposed for unraveling their significance: the political dimension views metaphors as agents of power and tools for legitimizing inequalities; the cultural dimension sees them as cultural residues challenging prevailing biomedical knowledge; and the ethical dimension raises questions about the moral implications of (...)
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  • Incorporating cross-linguistic and time-based dimensions to Critical Metaphor Analysis: a specialised hands-on analytical approach.Yufeng Liu, Dechao Li & Jieyun Feng - forthcoming - Critical Discourse Studies.
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