In the context of the upsurge of interest in all things medieval, this essay examines the promotion in popular culture of ‘medieval’ masculine role models. It begins with an assessment of the 19th century's creation of a version of medieval masculinity which was essentially Christian and chivalric. It traces the transfer of this image from literature to cinema in the 20th century. It argues that the image remained dominant until the 1960s when it was eclipsed by a new version of (...) medieval masculinity, a violent pagan ‘Dark Age’ model. This new image triumphed because of changes in society and in the structure and strategies of the cinema industry and its audience. The essay concludes by examining possible medieval alternatives to the pagan ‘Dark Age’ image: the revived chivalric knight, the eco‐warrior and the transplanted modern rationalist. The evidence suggests that they have not yet dented the dominance of the pagan image. (shrink)