The paper deals with the problem of Peirce’s theory of signs, placing it within the context of modern semiotics (comparing it with Saussurean semiology, in particular), and considers Peirce’s semiotics from the point of view of his theory of categories (phaneroscopy) and in the terms of his classification of signs. The article emphasizes the complicated system of Peirce’s late, “mature”, semeiotic and his theory (classification) of Interpretant.

The later works of Charles Sanders Peirce (1839–1913) offer an extended metaphor of mind and a rich conception of the dynamics of knowledge and learning. After a ‘rhetorical turn’ Peirce develops his early ‘semiotics’ into a more general theory of sign and sign use, while integrating his pragmatism, phenomenology, and semiotics. Therefore, in this article I bring Peirce's notion of semiosis—the sign's action—to the forefront. In doing so, I hope to disclose how Peirce's rhetorical turn not only opens up towards (...) a richer conception of the dynamics of knowledge and learning, but also invites a shift of perspective from the psychological processes of learning to the semeiotic processes that characterizes the very dynamics of knowledge production. (shrink)

Wim Wenders' film Wings of Desire tells the story of an angel who wishes to become mortal in order to know the simple joy of human life. Told from the angel's point of view, the film is shot in black and white. But at the very instant the angel perceives the realities of human experience, the film blossoms into colour. In this article, I use this film to illustrate and explore Peirce's notion of experience and his claim that ‘experience is (...) our great and only teacher’. In his 1903 Harvard lectures, Peirce placed phenomenology at the heart of his philosophy, while outlining a notion of ‘experience’ that clearly integrates his semiotics, phenomenology and pragmatism. To Peirce, experience is a ‘brutally produced conscious effect’ that comes ‘out of practice’ and is a ‘forcible modification of our ways of thinking’. But as this modification is generated by the actions and flows of signs, it is pertinent to read Peirce's notion of experience in relation to his notion of semiosis. Consequently, a Peircean reading of Wings of Desire not only helps to explore how experience teaches, but also the ways in which the rudeness of experience cannot be fully understood without considering the sign's action. (shrink)

The semeiotic of Charles Sanders Peirce is irreducibly triadic, positing that a sign mediates between the object that determines it and the interpretant that it determines. He eventually holds that each sign has two objects and three interpretants, standardizing quickly on immediate and dynamical for the objects but experimenting with a variety of names for the interpretants. The two most prominent terminologies are immediate/dynamical/final and emotional/energetic/logical, and scholars have long debated how they are related to each other. This paper seeks (...) to shed new light on the matter by reviewing the numerous manuscript drafts where Peirce develops the latter nomenclature while attempting to introduce his pragmatism to a general audience. It then goes on to examine an additional set of interpretants, intentional/effectual/communicational, and shows that the three different trichotomies can be understood as complementary, rather than redundant or conflicting. (shrink)

In the vein of Peirce’s communication philosophy, language communication inevitably suffers from its vagueness and uncertainty. Paradoxically, what enables this vagueness and uncertainty to be solved, and the condition of communication to be sufficiently met, is not language itself, but “collateral experience” communicators may weave, exchange, and share in communication. Collateral experience is forceful in penetrating the “universe,” in which communicators may be engaged, and in helping them in the wake of communication to acquire knowledge current in the community. Consequently, (...) generality for a communicative act becomes established as the final goal of communication. Generality overcomes the vagueness and uncertainty arising from local and partial contingencies of context, and transcends beyond it. Due to communication, people become capable of finally resolving puzzlement, and of establishing their beliefs, with a guidance for their action. (shrink)

Attempts to explain Peirce’s various classifications of signs have been a preoccupation of many Peirce scholars. Opinions are mixed about the sense, coherence, and fruitfulness of Peirce’s various versions, particularly the latter ones. I argue here that it is not a fruitful enterprise, even if sense could be made of them. Although Peirce makes his motivations for the classification of the sciences fairly explicit, it’s hard to find Peirce’s reasons for sign classification. More importantly, I try to make the case (...) that such classifications are premised on a reductionist framework of semiosis that is contrary to the irreducible triadic character of signs that Peirce otherwise espouses. The reductionism is the result of Peirce’s use of certain models for his sign classifications, in particular, Mendeleev’s periodic table. I suggest that the remedy for the reductionism is to re-emphasize the processual and functional view of semiosis, rather than to focus on particular classes of signs. Corresponding to the three triadic conditions of semiosis, I argue that signs function to inform, represent or refer, and interpret, and that understanding these three function and how they interrelate may prove to be a more fruitful approach to sign analysis than sign classification. (shrink)

Although John Dewey has had the most profound effect on education, less is known about the philosophy of education of the original founder of pragmatism, Charles Peirce Using Peirce’s theory of formal rhetoric, I try to show that Peirce’s philosophy of education, when fully understood, is aligned with Dewey’s pedagogy of experiential learning, and can provide a justification for the promotion of active learning in the classroom. Peirce’s rhetoric, as one part of his logical or semiotic theory, argues that reasoning (...) alone is not sufficient to gain knowledge, but that it must be embedded within a community of inquiry, of a certain sort. Applying this to the classroom, I argue that we, as teachers, should endeavor to create the features of a proper community of inquiry in the classroom, one that emphasizes engagement of the students in doing research rather than passively receiving information about its results. (shrink)

This essay focuses on Charles S. Peirce’s grammar of representation and its relevance for a logical conception of scientific inquiry. Closely relying on Peirce’s writings, one of his important trichotomies of signs will be discussed in particular: that distinguishing between substitutive signs, or “semes”, informational signs, or “phemes”, and persuasive signs, or “delomes”. According to Peirce, these three categories of signs result from an extension of the traditional division between “terms”, “propositions”, and “arguments” to all signs, understood as the foundational (...) elements with and on which the scientific mind operates. It is shown that such an extended view of logic, conceived as a “semiotic”, or general doctrine of signs, is consistent with Peirce’s metaphysical views on truth and reality. Logic-as-semiotic, and its three corresponding branches of stecheotic, critic, and methodeutic, is thus conceived as a requisite normative trivium for the practice of scientific inquiry, whose purpose is to represent reality truthfully. In the end, we aim to remind that Peirce’s semiotic epistemology must necessarily be contextualized within the frame of his comprehensive philosophy of the scientific “settlement of opinion”. (shrink)

Journal Name: Semiotica Issue: Ahead of print.

I develop an account of scientific representations building on Charles S. Peirce's rich, and still underexplored, notion of iconicity. Iconic representations occupy a central place in Peirce's philosophy, in his innovative approach to logic and in his practice as a scientist. Starting from a discussion of Peirce's approach to diagrams, I claim that Peirce's own representations are in line with his formulation of iconicity, and that they are more broadly connected to the pragmatist philosophy he developed in parallel with his (...) scientific work. I then defend the contemporary relevance of Peirce's approach to iconic representations, and specifically argue that Peirce offers a useful ‘third way’ between what Mauricio Suárez has recently described as the ‘analytical’ and ‘practical’ inquiries into the concept of representation. As a philosophically minded scientist and an experimentally inclined philosopher, Peirce never divorced the practice of representing from questions about what counts as a representation... (shrink)

This thesis develops and defends a Peircean conception of the task of metaphysics and critically compares it with recent anti-metaphysical forms of pragmatism. Peirce characterises metaphysics in terms of its place within his hierarchical classification of the sciences. According to the classification, metaphysics depends on logic for principles and provides principles to the natural and social sciences. This arrangement of the sciences is defended by appeal to Peirce's account of philosophy as 'cenoscopy'. The dependence of the natural and social sciences (...) on cenoscopy is then argued for on the basis of Peirce's rejection of psychologism and in terms of the necessity of abductive inference. Peirce's position is then compared with recent forms of pragmatism. While it is less naturalistic, Peirce's position is defended on pragmatist grounds. An account of Peirce on truth is then developed. Peirce's account of truth in terms of an ideal limit of inquiry is defended as consistent with recent, more deflationary, approaches. The truth of 'abstract propositions' is a matter of local indefeasibility. These abstract propositions are related to the 'absolute truth', understood as a single non-abstract proposition. The truth of this proposition is then understood in terms of an identity theory. Two conceptions of Peircean metaphysics are presented. Both are 'abductive'. Their task is to explain the possibility of success in inquiry. However, only one proposal accepts the notion of an absolute truth. The 'absolutist' proposal is defended as an interpretation of Peirce and as a contemporary option for pragmatist philosophers. The thesis concludes by comparing recent anti-metaphysical arguments due to Huw Price with the Peircean position. Room for the absolutist proposal is defended by means of an account of recent exchanges between Price and Robert Brandom on dispositional modality. (shrink)

Peirce's pragmatic notion of semiosis can be described in terms of a multi-level system of constraints involving chance, efficient, formal and final causation. According to the model proposed here, law-like regularities, which work as boundary conditions or organizational principles, have a downward effect on the spatiotemporal distribution of lower-level semiotic items. We treat this downward determinative influence as a propensity relation: if some lower-level entities a,b,c,-n are under the influence of a general organizational principle, W, they will show a tendency (...) to behave in certain specific ways, and, thus, to instantiate a set of specific processes. Our goal in this paper is to examine the role of downward determination in semiotic systems, conceived as multi-level hierarchical systems. (shrink)

Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to addressing a crucial gap in the marketing and semiotic literatures concerning how advertising multimodal textual elements may be transformed into brand associations, with an emphasis on rhetorical relata as modes of connectivity between a brand’s surface and depth grammar. The scope of this project is inter-disciplinary, spanning research areas such as brand equity, structuralist semiotics, textual semiotics, visual and film (...) semiotics, multimodal rhetoric, film theory, psychoanalysis. The proposed connectionist conceptual model of the brand trajectory of signification is operationalized through a methodological framework that encompasses a structuralist semiotic interpretative approach to the textual formation of brand equity, supported by quantitative content analysis with the aid of the software Atlas.ti and the application of multivariate mapping techniques. (shrink)

This chapter presents a detailed explanation of Peirce’s early and late views on semiotic indeterminacy and then considers how those views might be applied within biosemiotics. Peirce distinguished two different forms of semiotic indeterminacy: generality and vagueness. He defined each in terms of the “right” that indeterminate signs extend, either to their interpreters in the case of generality or to their utterers in the case of vagueness, to further determine their meaning. On Peirce’s view, no sign is absolutely determinate, i.e., (...) every sign is indeterminate to at least some degree and so exhibits some degree of generality or vagueness. If Peirce was right about this, then no instance of biosemiosis is completely determinate—every biosign must be general or vague to some degree. I show that on Peirce’s view, whether a sign is general or vague depends on its immediate object, “the idea which the sign is built upon,” and I explain how Peirce would go about identifying the immediate object of a sign lacking both a minded utterer and a minded interpreter—an identification that must be possible if any biosign is indeterminate. (shrink)