This paper develops an analysis of non-epistemic deniability. On my analysis, a speaker has non-epistemic deniability for G-ing when non-acknowledgment social norms make it impermissible for others to retaliate against the speaker for G-ing. I identify two kinds of non-acknowledgment norms that generate non-epistemic deniability: two-tracking norms, which function to contain conflict within a group, and open secrecy norms, which function to inhibit the group from acting on shared knowledge. Narrowly, this paper builds on Alexander Dinges and Julia Zakkou’s recent (...) landmark analysis of deniability. Dinges and Zakkou argue that non-epistemic deniability does not exist. I disagree. But I also use their account of epistemic deniability in order to motivate my own analysis of non-epistemic deniability. Broadly, my paper provides a case study in how speakers strategically leverage non-acknowledgment norms in order to protect their own interests at the expense of others’. (shrink)