This article uses Marx’s idea of commodity fetishism and subsequent theories of reification to understand the social construction of race. Race is typically defined as a socially-constituted category that is mischaracterised as a natural one. The goal of this article, in contrast, is to explain how this mischaracterisation arises. In addition to this main objective, the article uses this explanation of race to contest recent attempts that locate the ‘persistent entanglement’ of race and capital in their functional relationship. Finally, the (...) article engages with related, commodity-based theories of race and racism and concludes with thoughts on what the socially-constructed category of race can teach us about the nature of value and capitalism. (shrink)