This article elucidates the neutrality of social media in the discourse of philosophy of technology. I prefer to Don Ihde’s postphenomenology and Andrew Feenberg’s critical theory of technology for opening discourse and criticizing the status of neutrality in social media. This article proves that social media cannot be neutral because there are internal contradictions in technocracy that view social media merely as an instrument. Through postphenomenology, social media becomes non-neutral because it has the relation intensionality between human and technology based (...) on four basic forms of technological mediation: embodiment relations, hermeneutic relations, alterity relations, and background relations. In another side, the critical theory of technology will be bringing discourse in instrumentalization theory, post-technological rationality, and technological democratization perspective. I conclude this article by describing social media users in Indonesia have to actualize in the democratization of the social media through active participation in the critical reasoning framework and sensitivity feeling in the public sphere. (shrink)