Effects of linguistic labels on learning outcomes are well-established; however, developmental research examining possible mechanisms underlying these effects have provided mixed results. We used a novel paradigm where 8-year-olds and adults were simultaneously trained on three sparse categories (categories with many irrelevant or unique features and a single rule defining feature). Category members were either associated with the same label, different labels, or no labels (silent baseline). Similar to infant paradigms, participants passively viewed individual exemplars and we examined fixations to (...) category relevant features across training. While it is well established that adults can optimize their attention in forced-choice categorization tasks without linguistic input, the present findings provide support for label induced attention optimization: simply hearing the same label associated with different exemplars was associated with increased attention to category relevant features over time, and participants continued to focus on these features on a subsequent recognition task. Participants also viewed images longer and made more fixations when images were paired with unique labels. These findings provide support for the claim that labels may facilitate categorization by directing attention to category relevant features. (shrink)