This article builds on ideas presented in Klein (2015a) concerning the importance of a more nuanced, conceptually rigorous approach to the scientific understanding and use of the construct “memory”. I first summarize my model, taking care to situate discussion within the terminological practices of contemporary philosophy of mind. I then elucidate the implications of the model for a particular operation of mind – the manner in which content presented to consciousness realizes its particular phenomenological character (i.e., mode of presentation). Finally, (...) I discuss how the model offers a reconceptualization of the technical language used by psychologists and neuroscientists to formulate and test ideas about memory. (shrink)