This paper interrogates the idea of a virtue-first approach to the question of what has fundamental epistemic value. It has been suggested that a virtue-first approach is needed to strengthen the view known as veritism, according to which only truth has fundamental epistemic value. I distinguish between an ontological and a methodological virtue-first approach, and suggest that only the latter is an attractive option for a veritist. I then argue that the methodological virtue-first approach is incompatible with the idea that (...) the epistemic domain is insulated, in the sense that being of epistemic value does not entail being of value. But insulationism is arguably an important tool for veritists in meeting various objections to their view, aside from being considered generally attractive by many. Veritists thus face a dilemma that requires them to give up one of two arguably attractive tools in their kit: either the virtue-first motivation of their view, or the insulationist conception of epistemic value. (shrink)