While research shows that there are familiar forms of doing masculinity involving distancing from femininity/women or from subordinated/marginalized masculinities/men, there is less emphasis on the fact that the content of these masculine performances varies depending on the specific cultural norms and ideologies present in an organization. The author relies on a comparative case study using in-depth interviews and participant observation in the accounting departments at a heterosexual men’s pornographic magazine and at a feminist magazine to examine how organizational culture shapes (...) the ways that men do masculinity at work. Both accounting departments support a general pattern of doing masculinity referred to as the business professional attitude, but men also utilize unique strategies of doing masculinity depending on the degree to which masculinity is “safe” or “embattled” at their workplace. The author concludes by discussing the consequences of these strategies for men’s and women’s work relationships. (shrink)