Observational learning is ubiquitous. We very often observe and pick up information about how others behave and subsequently replicate similar behaviours in one way or another. Focusing on observational learning, I investigate human imitation, the mechanisms that underpin it as well as the processes that complement it, in order to assess its contribution to learning and education. Furthermore, I construe emotion as a scaffold for observational learning and bring together evidence about its influence on selective attention. Finally, I flesh out (...) possible ways in which the insights about the role of imitation in learning could help design a more effective and equally rewarding learning environment. Specifically, I suggest that perhaps the simplest and most effective way to foster learning via promoting imitation is through letting learners of various ages co-exist. The benefits of learning in a mixed-age group are assessed. (shrink)