Recent research on consumer social responsibility highlights the need to examine psychological drivers of environmentally‐friendly consumption choices in a global context. This article investigates consumers’ willingness to pay (WTP) more for environmentally‐friendly products across 28 European Union (EU) countries, using a sample of 21,514 consumers. A multigroup structural equation modeling analysis reveals significantly different patterns and relationships, in how (a) subjective knowledge about the product's environmental impact, (b) environmental product attitudes, and (c) the perceived importance of the products’ environmental impact (...) influence consumers’ WTP more for environmentally‐friendly products across countries. The hypothesized model predicts WTP for 20 out of 28 countries and the findings show that a “one‐size‐fits‐all” approach is inadequate in capturing the heterogeneity of EU consumers. Hosfstede's cultural dimensions of uncertainty tolerance and individualism explain differences in WTP for environmentally‐friendly products across EU countries. Business, marketing communications, and policy making implications are discussed. (shrink)

This study examines the relationship between cooperative business relations in small businesses and environmental protection, one of the most important policies of social responsibility in manufacturing. We reviewed the literature and carried out an empirical study of 930 small manufacturing firms in Spain. Results indicate that small businesses that maintain and improve their cooperative relations through business networking with universities, competitors, suppliers and customers spend more on environmental protection. The managerial, practical, research and policy implications of the obtained research findings (...) are discussed. (shrink)

This study aims to analyze whether resilient SMEs have been able to overcome the bump of the COVID-19 crisis in terms of profitability. When facing such unforeseen crises, SMEs require resilience, and one of the factors that positively affect resilience generation is the adoption of social and environmental practices (SEPs). Using survey data on the managerial perceptions of 259 SMEs, this study reveals the positive association between resilience and improvements in business performance, and how the adoption of SEPs is an (...) essential prerequisite for developing a higher level of resilience. We corroborate these associations for SMEs at two moments of the pandemic: November 2020 and October 2021. Our findings show that more resilient SMEs exhibit better results in terms of business performance, and the prior adoption of SEPs is positively associated with the development of resilience in the crisis context of COVID-19. (shrink)