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Encouraging Consumer Charitable Behavior: The Impact of Charitable Motivations, Gratitude, and Materialism

Dora E. Bock, Jacqueline K. Eastman & Kevin L. Eastman

Journal of Business Ethics 150 (4):1213-1228 (2018)

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Materialism, Awareness of Environmental Consequences and Environmental Philanthropic Behaviour among Potential Donors.Piia Lundberg, Annukka Vainio, Ann Ojala & Anni Arponen - 2019 - Environmental Values 28 (6):741-762.details We explored the relationship between materialism, awareness of environmental consequences and environmental philanthropic behaviour with a web survey (n=2,079) targeted at potential donors living in Finland. Environmental philanthropic behaviour comprise of donations of money and/or time to environmental charities. The awareness of environmental consequences was divided into egoistic, altruistic and biospheric concerns. Biospheric and egoistic concerns were positively, while materialism was negatively related to environmental philanthropic behaviour. Materialism was related to preference of charismatic species when choosing a target for donation. (...) Download Export citation Bookmark 3 citations
What do we know about corporate philanthropy? A review and research directions.Wonsuk Cha & Ujvala Rajadhyaksha - 2021 - Business Ethics, the Environment and Responsibility 30 (3):262-286.details During the past decades, academics and practitioners have been extensively focusing on corporate philanthropy as an important part of corporate social responsibility and a vast number of papers have been published on this topic in various disciplines. To have a better understanding of the evolution of corporate philanthropy, this paper critically reviews some 60 years of research covering 228 corporate philanthropy documents (including 214 journal articles, 5 dissertations, and 9 books and book chapters) across and between disciplines, and analyzes their (...) Download Export citation Bookmark 3 citations
Green is the New White: How Virtue Motivates Green Product Purchase.Nathalie Spielmann - 2020 - Journal of Business Ethics 173 (4):759-776.details It is important to understand the drivers of green consumption, because of growing concern for the health of the planet. In this paper, the assumption that a virtue-green product relationship exists is tested. The objective is to understand how product morality can influence the valuation of green products. Relying on virtue theory and positive spillover as conceptual bases, the research implicitly and explicitly tests and confirms green product virtue. The results demonstrate that perceived green product virtue leads to positive emotions, (...) Download Export citation Bookmark 2 citations
The Effect of Investor Sentiment on Nonprofit Donations.Keval Amin & Erica Harris - 2020 - Journal of Business Ethics 175 (2):427-450.details Prior work shows that capital market participants including investors, analysts, and managers are all impacted by the prevailing level of investor sentiment. We extend this line of work by investigating whether the effects of sentiment spill over into the nonprofit sector by affecting donors’ spending to support moral causes. While donors are driven by ethical, altruistic, and other utility-maximizing motives, it is unclear whether behavioral biases stemming from sentiment would influence donors’ decisions to give. We shed light on this issue (...) Download Export citation Bookmark

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