Nietzsche talks about style [Stil and cognates] in all of his published and authorized works, from The Birth of Tragedy to Ecce Homo. He refers to style in over one hundred passages. Yet the scholarly literature on Nietzsche and style includes only a handful of publications, among them Derrida’s notorious Spurs: Nietzsche’s Styles (1978), which barely even engages with Nietzsche’s writings (see also Magnus 1991 and Babich 2011, 2012). Much of the rest of the literature is about Nietzsche’s style, rather (...) than about what he has to say about style. And none of it is comprehensive. In this paper, I aim to fill the gap in the secondary literature by using digital humanities methods to systematically investigate the functions of style in Nietzsche’s writings. I argue that, for Nietzsche style emerges in the context of a tradition in a community. It can then become personalized and individualized, though there are dangers with such innovations. One’s personal style is expressive of one’s psychology and physiology, and can go wrong by mis-expressing. Correlative with style, in Nietzsche’s conception, is the taste of the audience. Only those who share important psychological characteristics with the stylist will be able to fully comprehend their expressions. Finally, moving beyond aesthetics, Nietzsche connects style with moral and intellectual character, contending that the good stylist seeks recognition as such from those with good taste. (shrink)