Humanist concerns to empower human beings and to promote justice inspired the modern argumentation movement. Turning to audience adherence and acceptability of inferential links raised a spectre of pernicious relativism that undermines concerns for justice. Invoking Perelman’s universal audi-ence as a remedy only begs the question with ‘whose universal audience?’ and frustrates fulfilling the jus-tice commitment. Turning discourse toward the common good better addresses concerns of justice and social justice.

The notions of “rational” and “reasonable” have much in common but are not synonymous. Conducting a review of the literature points to (at least) two distinct but related ideas as well as a middle “grey” area. This paper investigates and compares some characterizations of these notions and defends the view that focusing on reasonableness is best for those interested in human instances of reasoning and argumentation.

Infusing logic with new rhetoric, dialogical pragmatics, and emphasizing argument context revolutionized the practice of logic. Critiquing oppressive practices and promoting justice, argumentationists empower participants to mediate their own argumentative situations. Against relativism to rescue the normative utility of good argument, argumentationists invoke the universal audience. Still, context-concerns eclipse its independence or resurrect rationalist absolutism. This vacillation imposes an external mediation that subverts establishing theoretical ground for promoting an empowering culture of justice.