This paper explores the interrelations between temporality and emotion in rhetorical argumentation. It argues that in situations of uncertainty argumentation affects action via appeals that invoke emotion and thereby translate the distant past and future into the situated present. Using practical inferences, a threefold model for the interrelation of emotion and time in argumentation outlines how argumentative action depends on whether speakers provide reasons for the exigence that makes a decision necessary, the contingency of the decision, and the confidence required (...) to act. Experiences and choices from the past influence the emotions experienced in the present and inform two intertemporal mechanisms that allow speakers and audiences to take the leap of faith that defines decision-making under uncertainty: retrospective forecasting and prospective remembering. Retrospective forecasting establishes a past–future–present link, whereas prospective remembering establishes a future-past-present link, and, together, the two mechanisms provide a situated presence that transcends the temporal constraints of uncertainty. Finally, the applicability of the model is illustrated through an analysis of a speech delivered by Danish Prime Minister Mette Frederiksen at the outset of the COVID-19 pandemic, a time where the need for decisive, yet argumentative action was crucial. (shrink)

ABSTRACT This essay tells the story of Perelman and Olbrechts-Tyteca's “dissociation of concepts,” which they introduced in 1958 and is in use as a tool of criticism by many rhetorical critics. The story begins in England with John Locke's development of associative reasoning in 1770 and then moves to France, with Remy de Gourmont extending associative reasoning with the concept of dissociation in 1899. Gourmont's dissociation crosses the Atlantic and is then developed by Kenneth Burke in 1931. In turn, Perelman (...) and Olbrechts-Tyteca absorbed and expanded Locke, Gourmont, and Burke's theories of association and dissociation in 1958. They crafted a tool, the dissociation of concepts, that equips rhetorical reasoning with the capacity to navigate between the promise and perils of fission and fusion. Since 1958, many scholars have made productive use of Perelman and Olbrechts-Tyteca's innovation. The essay concludes with some possible futures for their dissociation of concepts. (shrink)

ABSTRACT One of the most important developments in twentieth-century rhetorical theory is Perelman and Olbrechts-Tyteca's insight that concepts, when under strain, can be split or dissociated into two separate terms. Not a simple binary, these terms remain interconnected in a value hierarchy with one term serving as the normative frame for the other. Perelman and Olbrechts-Tyteca theorize that either term can be dissociated further, producing a fan-type dissociation. Unlike ordinary dissociations, fan-types place three or more terms in hierarchical relationship, resulting (...) in unique rhetorical features. Fanning a dissociation can serve three basic rhetorical functions: purging undesirable elements, preserving less undesirable elements from total devaluation, and purifying desirable elements. Building on these basic functions, rhetors can perform complex rhetorical actions, from intensifying a dissociation's values to completely undoing a dissociation. Long ignored by theorists and critics, fan-types complicate our understanding of dissociation, argumentation, and value-based reasoning, and therefore deserve more scholarly attention. (shrink)