For more than 40 years, the Kingdom of Bhutan has eschewed evaluating its socio-economic status in terms of Gross Domestic Product and has instead done so under the heading of ‘Gross National Happiness’. As part of the upswing in international interest in well-being as the proper final end of development, it would be apt to critically explore the approach that has been in use for several decades. In this article I expound the central elements of Gross National Happiness and discuss (...) their strengths and weaknesses from a moral-philosophical perspective. I conclude that while Gross National Happiness covers many blind spots missed by influential Western indices with which readers are likely to be more familiar, the latter also have corrections to offer the former, inviting a fascinating cross-cultural exchange about how to understand the nature of well-being for purposes of public policy. (shrink)