Paul Horwich’s Use Theory of Meaning (UTM) depends on his rejection of Paul Grice’s distinction between natural and non-natural meaning and his Univocality of Meaning Thesis, as he wishes to deflate the meaning-relation to usage. Horwich’s programme of deflating the meaning-relation (i.e. how words, sentences, etc., acquire meaning) to some basic regularity of usage cannot be carried through if the meaning-relation depends on the minds of users. Here, I first give a somewhat detailed account of the distinction between natural and (...) non-natural meaning in order to set the stage for Horwich’s critique of it. I then present Horwich’s critique of the distinction and show how that rejection accords with his overall view of meaning as use. Horwich’s rejection of the distinction between natural and non-natural meaning, I argue in the last section, is ill founded, and because UTM depends on this rejection, UTM is stillborn. (shrink)