For several decades, research on situated cognition and affectivity has neglected cases in which environmental features in the niche have a negative impact on agents’ cognitive and affective wellbeing. Recently, however, a new research cluster has emerged that explores how things, technologies, and organisational systems across corporate, healthcare, and educational sectors wrongfully harm certain kinds of agents. This article contributes to this research cluster by integrating work on negative niche construction, structural oppression, enculturation, and self-narration. It thereby offers a new (...) perspective on the negative, structurally oppressive impact of the socio-culturally shaped niche on enculturated self-narration. The main argument is that master plots, understood as narrative arrangements that dominate in the socio-culturally shaped niche, contribute to the structural oppression of enculturated self-narrators with systematically undermined socio-cultural identities. An analysis of the influence of pronatalist master plotting on enculturated self-narration serves to illustrate and strengthen the overall argument. (shrink)