Contemporary social theory has consistently emphasized habitual action, rule-following, and role-performing as key aspects of social life, yet the challenge remains of combining these aspects with the omnipresent phenomenon of self-reflective conduct. This article attempts to tackle this challenge by proposing useful distinctions that can facilitate further interdisciplinary research on self-reflection. To this end, I argue that we need a more sophisticated set of distinctions and categories in our understanding of habitual action. The analysis casts light on the idea that (...) our contemporary social theories of self-reflection are not consistent with everyday notions of agential knowledgeability and accountability, and this conclusion indicates the need to reconceptualize discourse and subjectivity in non-eliminative terms. Ultimately, the assumption of self-reflective subjectivity turns out to be a theoretical necessity for the conceptualization of discursive participation and democratic choice. (shrink)