In a Web-based survey of 740 investigative journalists, competition and medium emerge as the 2 most salient predictors of journalists' tolerance of deception. Journalists who view competition as an important consideration in ethical decision making are more tolerant of deception. Television journalists have a higher tolerance of deception than print journalists. Overall, organizational factors such as medium and organization size are better predictors of deception tolerance than individual-level variables such as age, education, work experience, journalism as a college major, or (...) media ethics instruction. (shrink)