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  1. "WHY BE MORAL?" The Cheng Brothers' neo-confucian answer.Yong Huang - 2008 - Journal of Religious Ethics 36 (2):321-353.
    In this article, I present a neo-Confucian answer, by Cheng Hao and Cheng Yi, to the question, "Why should I be moral?" I argue that this answer is better than some representative answers in the Western philosophical tradition. According to the Chengs, one should be moral because it is a joy to perform moral actions. Sometimes one finds it a pain, instead of a joy, to perform moral actions only because one lacks the necessary genuine moral knowledge—knowledge that is accessible (...)
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  • Looking for Answers in All the Wrong Places.Earl W. Spurgin - 2004 - Business Ethics Quarterly 14 (2):293-313.
    Abstract:In recent years, many business ethicists have raised problems with the “ethics pays” credo. Despite these problems, many continue to hold it. I argue that support for the credo leads business ethicists away from a potentially fruitful approach found in Hume’s moral philosophy. I begin by demonstrating that attempts to support the credo fail because proponents are trying to provide an answer to the “Why be moral?” question that is based on rational self-interest. Then, I show that Hume’s sentiments-based moral (...)
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  • Time Wounds All Heels: Human Nature and the Rationality of Just Behavior.Timothy Glenn Slattery - unknown
    We share our world with many people who ignore the principles of justice and who regularly take advantage of others by breaching trust or breaking agreements. This dissertation is about the irrationality of the actions of these covenant-breakers. A covenant-breaker typically believes that unjust behavior is to his advantage and that only a fool would act in any other way. Would it not be disturbing if this were true? My central claim will be that adherence to the precepts of justice (...)
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  • Moral Motivation: Kantians versus Humeans (and Evolution).Laurence Thomas - 1988 - Midwest Studies in Philosophy 13 (1):367-383.
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