Reviewing the state of play in the attempt to naturalise content a quarter of a century after John Haugeland’s survey paper “The Intentionality All-Stars”, Dan Hutto and Glenda Satne propose a new naturalistic account of content that supposedly synthesizes what is best in the three failed programs of neo-Cartesianism, neo-Behaviourism and neo-Pragmatism. They propose to appeal to a Relaxed Naturalism, a non-reductive genealogical form of explanation and a primitive notion of contentless ur-intentionality. In this paper I argue that the authors’ (...) Relaxed Naturalism is a broad form of Scientific Naturalism and, as such, it is unable to account for the problem of conceptual normativity that arises for any scientific naturalist attempt to explain content – whether reductive or not. This is based on the irreconcilability of the objective third-personal character of scientific inquiry and the intersubjective second-personal nature of the normativity of content. I suggest that the authors would do better to simply become neo-Pragmatists who, properly understood, are Liberal Naturalists who have the conceptual and methodological resources to acknowledge and do justice to conceptually normative content. (shrink)