ABSTRACT The use of social media by extreme right groups and the self-proclaimed formation of the ‘alt-right’ in recent years have been linked to the rise in US white nationalism. Against a backdrop of widespread concern regarding the growing nature of the ‘alt-right’ phenomenon, this article responds to the pressing need to understand its appeal. Specifically, we examine the discursive means by which a hitherto unexamined US ‘alt-right’ group, the Traditionalist Worker Party, constructs its group identity and ideology online. Corpus (...) assisted discourse analysis of this group’s blog reveals that the Traditionalist Worker Party regularly mobilises five discourses in order to assert subject positions of victimhood for its members, alongside recurrent use of explicit out-grouping strategies. The out-groups are blamed for a general malaise – an uncertain, chaotic reality that can and must be changed through affiliation with the Traditionalist Worker Party. The study also shows that the Traditionalist Worker Party constructs itself a highly entitative group as a means to enhancing its recruitment appeal. (shrink)

ABSTRACTThis research examines how fake identities on social media create and sustain antagonistic and racist discourses. It does so by analysing 11 Danish Facebook pages, disguised as Muslim extremists living in Denmark, conspiring to kill and rape Danish citizens. It explores how anonymous content producers utilise Facebook’s socio-technical characteristics to construct, what we propose to term as, platformed antagonism. This term refers to socio-technical and discursive practices that produce new modes of antagonistic relations on social media platforms. Through a discourse-theoretical (...) analysis of posts, images, ‘about’ sections and user comments on the studied Facebook pages, the article highlights how antagonism between ethno-cultural identities is produced on social media through fictitious social media accounts, prompting thousands of user reactions. These findings enhance our current understanding of how antagonism and racism are constructed and amplified within social media environments. (shrink)