As the composition of university campuses becomes more diverse, campus journalists must become better at making decisions that avoid needlessly offending members of various ethnic and cultural groups. This examination explores the role of the campus media and includes incidents that illustrate campus journalists' problems with decision making when confronted with material regarding their diverse audiences. It explores the political correctness movement on campuses, notes the advantage of ethical reasoning, offers a philosophical foundation for decision making based on respect, and (...) proposes a Model of Respect. This model should enable novice journalists to better self-regulate content, precluding the need for campus administrators and judicial bodies to establish regulations and laws that "force" sensitivity into campus speech and newspapers. (shrink)