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  1. Memory‐Based Simple Heuristics as Attribute Substitution: Competitive Tests of Binary Choice Inference Models.Honda Hidehito, Matsuka Toshihiko & Ueda Kazuhiro - 2017 - Cognitive Science 41 (S5):1093-1118.
    Some researchers on binary choice inference have argued that people make inferences based on simple heuristics, such as recognition, fluency, or familiarity. Others have argued that people make inferences based on available knowledge. To examine the boundary between heuristic and knowledge usage, we examine binary choice inference processes in terms of attribute substitution in heuristic use (Kahneman & Frederick, 2005). In this framework, it is predicted that people will rely on heuristic or knowledge‐based inference depending on the subjective difficulty of (...)
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