The whole factual world of human affairs depends for its reality and its continued existence … upon the presence of others who have seen and will remember. … Without remembrance and without the reification which remembrance needs for its own fulfillment … the living activities of action, speech, and thought would lose their reality at the end of each process and disappear as though they never had been.Research on the relationship between public memory and collective identity is varied and extensive, (...) but one fairly prominent scholarly perspective coalesces around Hannah Arendt's idea that the practices of remembrance are the lifeblood of the polis.1 The stakes here are high, for it seems that without remembrance .. (shrink)

This paper evaluates the rhetoric of the U.S. bishops' pastoral letter on the U.S. economy from two perspectives. Is the letter convincing? Does it conform to the conversational norms of civilization? The paper argues that the bishops' letter fails by both standards because it ignores serious research on the U.S. economy, it misstates important facts about the economy, and it sneers at professional economists. The paper concludes that the bishops' letter will not be convincing to well informed readers.

In the vicinity of the work we were suddenly somewhere else than we usually tend to be.In “the age of commemoration” (Stone 2010), it is ironic that we have developed such an affective immunity to the commemorative artifacts that fill our cities. In downtown Washington, Boston, or Philadelphia, many pedestrians stroll past a dozen or more memorials in a single afternoon, usually failing to pay much attention to the specific historical calling they make. Outside the ritualistic and consumptive settings where (...) tourists encounter a city’s most popular monuments, many artifacts of public memory simply blend into the mundane architectural atmosphere that surrounds them. As John Berger has pointed out, works of art—and .. (shrink)

ABSTRACT Walter Fisher's narrative paradigm has sparked intense debate about the role of narratives in rhetorical scholarship. The theory has subsequently been followed up by numerous criticisms and revisions. This article argues that especially the latter can benefit from a complementary phenomenological perspective that Fisher himself placed within the original paradigm. Through the Heideggerian concepts of building and dwelling, rhetoric within the narrative paradigm may be seen as a primary means for engaging with both individual and communal goals and exigencies, (...) providing a more nuanced account for how people care for and act on the narratives in their lives. (shrink)

France and New Caledonia are currently involved in an ongoing debate surrounding the independence of the latter from the former that will lead to referenda in 2018–2022. The main stakeholders in the negotiation process are France, the Caldoche population of the island agglomeration and its Kanak inhabitants. Most critical discourse studies analyse texts as expressions of power entrenched in monologues. In this paper, however, the debate between the social actors is seen as a plurilogue. The study argues that the dominant (...) interactants propagate a rhetoric of unity and homogeneity, aiming to further marginalise the Kanak people and other minority groups in New Caledonian society by rendering them invisible. It further argues that the French political power aims to persuade the other groups to accept the reality of a common destiny as a given truth. The paper combines Systemic Functional Linguistics and Pragma-dialectics, and incorporates postcolonial and poststructuralist perspectives into a critical study of discourse samples, taken from a larger corpus of French data, across various genres and registers. The analysis reveals that the French rhetoric of unity is built upon Republican principles inherent to neo-colonialist ideology. It also shows that the French rhetoric is being reproduced by local settler interactants, based on values that pertain to Caldoche nationalist ideology. Both French and Caldoche ideologies are in discord with Kanak socialist ideology. By exposing the existing power inequalities the study does not only contribute to defending the Kanak minority discourse, but also emphasises the rights for recognition and self-determination of the Kanak indigenous people of New Caledonia. (shrink)

The theory of rhetoric is recognised and widely used in a number of disciplines, particularly in the social sciences. It is therefore slightly surprising that it has not gained an important footing in jurisprudence. It is often argued that rhetoric and argumentative justification are clearly different issues. However, the present paper argues that they are in fact two aspects of argumentation and that the theory of rhetoric may be used also in the context of legal reasoning.

Can feminist fitness exist? Before we can begin to answer that question, we must first examine what is at stake in asking it and why it’s a question in the first place. Ultimately, what we wonder when we question the coexistence of feminism and fitness is whether individuals can read themselves into narratives of feminism while simultaneously reading themselves into narratives of fitness. Of course, this task is made much more difficult by the fact that narratives of feminism and fitness (...) are not monolithic. Both ideological frameworks manifest themselves in variegated ways that can be mapped through lived experiences, shifting historical meanings, media representation, and scholarly inquiry. It is hard enough to... (shrink)

Collegiality among nurses is necessary for the accomplishment of the tasks of care, for safety and quality improvement and for professional self‐regulation. Nurses, especially in hospitals, are more likely to work in groups than other professionals, yet those relationships have not been well explored. Bullying, intimidation and fear are frequently identified, while respectful disagreements are rarely described. In this paper, a single story by a nurse about her conversational conflict with another nurse is given a close reading. I use the (...) ‘triadic line’ of William Carlos Williams to format an extended excerpt of interview text, in order to make visible the rhythms and organization of spoken language. Mills' concept of a ‘vocabulary of motives’ is used to examine the rhetorical strategies deployed by each nurse. Finally, I analyze the narrative structure of the story, highlighting the ways that moral certainty and uncertainty function to involve the reader in the story, and the complex role of virtue in nursing discourse. (shrink)

Utilizing social semiotic approaches, this article addresses how genetic researchers’ organizing narratives have involved extensive ontological and epistemological violence in their objectification Karitiana Indigenous people of Western Brazil. The paper analyses how genetic researchers have represented the Karitiana in the US and Canadian courts, post-9/11 forensic identification technology development, and patents. It also considers disputes over the sale of Karitiana cell lines by the US National Institutes of Health-funded Coriell Cell Repositories. These case studies reveal how the prominent population geneticist (...) Kenneth K. Kidd of Yale University and other genetics researchers have constituted the Karitiana as Extreme Other; liminal figures who define the boundaries of humanity. Originally sampled in 1987 by a Yale University epidemiologist, forensic genetic researchers have since utilized Karitiana cell lines to metonymically represent the Karitiana. The practices of objectification have imposed a genetically distinct special status upon the Karitiana that restricts recognition of their self-determination, rights and dignity, and which imposes onerous obligations to serve as research objects for the greater good of Humanity. The Karitiana are included as biological labour, but excluded from decision-making or asserting any other claims. Scientists have organized and maintained biotechnologically-mediated colonial relationships in which they and their institutions extract nearly all immediate and tangible benefits. The fusing of genetic research’s ontological and epistemological violence with the violence of state legal institutions raises important questions about the scope and practices of sovereignty, particularly in determining and enforcing states of exception through violence. (shrink)

The concepts of “radicalism” and “extremism” have been the focus of increasing scholarly attention in recent years, but, surprisingly, there has not been the same kind of effort to specify their opposites, such as the concept of “moderation.” In this article I argue that because “radicalism” and “extremism” have been defined in generally negative terms, we may deepen and refine our understanding of moderation once we are equipped with a more neutral conception of radicalism. Accordingly, I propose a new approach (...) to the study of radical ideologies by comparing them to literary genres. Just as literary genres use tropes that constrain our reading of a text, radical ideologies use tropes—as, for example, the Marxists’ use of “reactionary” or “bourgeois”—that refer to a much wider background dichotomy, on which they base their arguments to discredit those of their opponents or to reinforce those of their supporters. Using this approach, I show how the Marxist theorist and leading German politician Eduard Bernstein (1850–1932)—one of the founders of modern Social Democracy—made a step-by-step critique of the Social Democratic Party’s orthodox Marxist tropes and core narrative that thoroughly undermined their arguments. Bernstein, I further suggest, was a particularly good example of a political moderate because he did not altogether reject the claims of his radical Marxist opponents but rather accepted those parts of their reasoning that he considered valid. By thus opening the way for constructing an anti-radical Marxist narrative, Bernstein’s example shows how moderates can “steal a page” from the radicals’ playbook to create alternative narratives whose central opponents are the radicals themselves. I conclude by briefly discussing two contemporary thinkers—Norberto Bobbio and Karl Popper—who went further than Bernstein in the development of a fully fleshed anti-radical narrative. (shrink)

Every act of communication assumes a hermeneutic and a rhetoric, an implicit theory for interpreting public contexts of rhetor, discourse, and audience as well as a communicative practice that produces private/public effects through an audience responding to a rhetor’s call.1 The dominant model for such rhetorical hermeneutics represents an interpersonal communication between living human agents. In what follows, I explore an alternative to this model, one that embodies extrahuman, nonpersonal communication between the human and the divine.Humanist controversies of the last (...) century provide a convenient starting place for this exploration. Various humanisms, antihumanisms, and posthumanisms assume some version of .. (shrink)

Ethnomethodology and conversation analysis investigate many of the activities that are featured in the cognitive sciences. These include memory, learning, perception, and calculative activities. However, for ethno/ca such activities are not necessarily ‘cognitive’, and their investigation as activities does not necessarily require observation or speculation about what goes on within the mind or brain. This article briefly discusses three examples of nominal ‘cognitive’ activities: looking-for/seeing; failing to recall; and counting things and people. The discussion suggests how these examples can be (...) understood and elucidated in a way that has little to do with any existing program in cognitive science. The modest aim of the article is not to persuade readers that ethno/ca can contribute to cognitive studies. Instead, I argue that ethno/ca offers a path not taken in cognitive science: a viable research program for investigating nominally ‘cognitive’ themes without trading in mentalistic notions of cognition. (shrink)

A strong case can be made that Peirce’s formal rhetoric is primarily a theory of inquiry. Peirce’s convergence theory of truth requires a community of inquiry enduring indefinitely over time. Such a community, then, must promote “solidarity” in Peirce’s terms, a consistent practice of cooperation among inquirers over generations. One of the tasks of his formal rhetoric, then, is to analyze the conditions for solidarity. Using Peirce’s framework of a belief-desire model for practical action, solidarity can be promoted if there (...) are commonly desired ends and a consensus of beliefs about the best means to attain those ends in inquiry. Peirce recognizes, however, that the community of inquiry is constituted with different types of inquirers who have different purposes for inquiry. He divides them among the “pure” theoretical scientists, applied scientists and practical inquirers – the general public – who are interested in the practical applications that can bring betterment to their lives. It is argued here that Peirce’s apparent inconsistencies concerning the role and purpose of science can be attributed to cautions addressed to each of these different audiences. The remainder of the paper explores the problematics of solidarity in a community of inquirers who have different ends for inquiry, and how Peirce attempts to address the puzzles and paradoxes that result. (shrink)

Based on the argumentation theory of new rhetoric, this paper offers an analytical framework to facilitate empirical investigations on how managers in organizations handle unfairness claims. The proposed framework advocates a rhetorical approach that seeks to understand whether managers absolve themselves of unfairness accusations by pseudo-legitimations. Pseudo-legitimation is defined as an attempt to legitimate an action without any genuine reasoning. While the precision of formal deductive reasoning tends not to apply to moral disputes, rhetoric enables rational argumentation and the use (...) of practical reasoning to achieve resolution. Therefore, if managerial judgments are genuine products of reasoning, managers' use of rhetoric to legitimate their actions should be respected in acknowledging value plurality within their boundaries of authority. By contrast, managerial legitimations that are based on irrational grounds should be disrespected, as they can lead to arbitrariness and abuse of power. Institutional dynamics may either permit or inhibit such uses of irrationality. Thus, the proposed framework should be considered alongside the perspective of rhetorical institutionalism. (shrink)

Rhetoric, like any other practice, is always to be used to serve the ends of justice, and for that alone.People will be responsible for the needs of others only when they are responsive to the feelings of need, anxiety, and desire in real other people who work in real material conditions. This direct response will take place only when people are fully responsive to, and fully responsible for, their own feelings. This responsibility for individual feeling, for full complexity and depth (...) of individual feeling, is thus of political not simply personal importance.To theorize justice rhetorically, this article reviews two major theories of rhetoric that address justice: the New Rhetoric of Chaïm Perelman and Lucie .. (shrink)

Normative philosophy believes that argumentation concerning values is rational because there is a deeper value to which all are committed. Citing Ronald Dworkin’s 1977’s Taking Rights Seriously, Will Kymlicka suggests that this “ultimate value” is equality. Having a standard enables rationality because it enables competing theories to show “that one of the theories does a better job living up to the standard that they all recognize”. The measure for whether an argument weighs as much as it claims is how well (...) it accounts for treating people equally and fairly. Fair and equal treatment is measurable enough, and for the same reason values generally are: it helps form the reality of... (shrink)

This paper argues that surface-level analysis of political argument fails to explain the effectiveness of ideological enthymemes, particularly within the context of presidential debates. This paper uses the first presidential debate of the 2012 election as a case study for the use of “Obamacare” as an ideological enthymeme. The choice of a terminological system limits and shapes the argumentative choices afforded the candidate. Presidential debates provide a unique context within which to examine the interaction of ideological constraints and argument due (...) to their relatively committed and ideologically homogenous audiences. (shrink)

This article describes answerability, a fundamental component of social reason and action. "Holding answerable" and "being answerable" are characterized in terms of their roles in the drama of human relations, and our general tendency to anticipate answerable, rather than ethical, behavior in situations that are ethically problematic is discussed.

In February 2010, the American Psychiatric Association (APA) launched their DSM-5 website with details about the development of the fifth edition of the Diagnostic and Statistical Manual of Mental Disorders (DSM-5). The APA invited “the general public” to review the draft diagnostic criteria and provide written comments and suggestions. This revision marks the first time the APA has solicited public review of their diagnostic manual. This article analyzes reported speech on the DSM-5 draft diagnostic criteria for the classification Posttraumatic Stress (...) Disorder. It demonstrates how textual standardization facilitates the cultural portability of the DSM-5 diagnostic criteria such that a community of speakers beyond the borders of the APA come to be seen as exemplary speakers, writers, and revisers of the professional style. Furthermore, analysis shows how co-authoring practices recontextualize the “voice” and persona of putative patient reported speech on Criterion D2. As a consequence of textual standardization, spoken discourse becomes recontextualized as the product of scientific inquiry and the organization of psychiatric knowledge. (shrink)

Going back as far as the Old Kingdom, ancient Egyptian speculative thinkers had already developed a complex understanding of the relationship between personal agency, power, and the role of magic. What is more, these early philosophers saw that this world and the other operated according to the same principles. The rules by which one secured power were the same whether one was a peasant or a god. Through perception, the heart/mind would design an idea, the mouth would speak it and, (...) as if by magic, the task would be accomplished. Thoughtful, reasoned speech was the mechanism for reestablishing the order that was manifested in the reasoned creation of the. (shrink)

Since the terms of the health policy debate in the United States and Canada are largely supplied by biomedicine, the current “crisis” in health care is, in part, a product of biomedical rhetoric. In this essay, three metaphors widely identified as being associated with biomedicine—the body is a machine, medicine is war,and medicine is a business—are examined with a view to the ways in which they influence the health policy debate, not only with respect to outcomes, but also with respect (...) to what can be argued at all. The essay proposes that biomedical language itself be foregrounded as the constitutive material of public discourse on health policy. (shrink)

In this study, we investigate the use of narrative in online conversations among persons suffering from chronic opiate addiction and evaluate both its positive and negative uses. Illness narratives, as argued by sociologist Arthur Frank and psychiatrist/medical anthropologist Arthur Kleinman, enable patients to give order to life experiences and receive support from others. We wished to explore under what circumstances online support coalesces and breaks apart. The narratives we examined exemplify two topics frequently discussed on the message board: the recovery (...) process and what it means to be ‘clean’. To better understand these narratives from a theoretically based approach, we used the work of rhetorical theorist Kenneth Burke. Burke's description of two human motives, suffering and perfection, led us to an understanding of how unification and division happened within the online community. We found that the recovery narrative primarily embodied the author's suffering and, consequently, received support from other members of the message board. The second narrative centered on what it means to be ‘clean’ through a discussion of the author's desire to court temptation, revealing what Burke calls the rotten nature of perfection. As a result, the author of the narrative provoked disagreements and did not receive support. (shrink)

Normative pragmatics can bridge the differences between dialectical and rhetorical theories in a way that saves the central insights of both. Normative pragmatics calls attention to how the manifest strategic design of a message produces interpretive effects and interactional consequences. Argumentative analysis of messages should begin with the manifest persuasive rationale they communicate. But not all persuasive inducements should be treated as arguments. Arguments express with a special pragmatic force propositions where those propositions stand in particular inferential relations to one (...) another. Normative pragmatics provides a framework within which varieties of propositional inference and pragmatic force may be kept straight. Normative pragmatics conceptualizes argumentative effectiveness in a way that integrates notions of rhetorical strategy and rhetorical situation with dialectical norms and procedures for reasonable deliberation. Strategic effectiveness should be seen in terms of maximizing the chances that claims and arguments will be reasonably evaluated, whether or not they are accepted. Procedural rationality should be seen in terms of adjustment to the demands of concrete circumstances. Two types of adjustment are illustrated: rhetorical strategies for framing the conditions for dialectical deliberation and rhetorical strategies for making do with limitations to dialectical deliberation. (shrink)

Literature reviews have traditionally been a simple exercise in reporting the current relevant research, both to provide an overview of the current status of the field, and perhaps to draw attention to controversies. From the perspective of positivist research traditions, it was important to neutrally report all the relevant research, which was assumed to be foundational. In this article, written for the Applied Critical Realism special issue of Journal of Critical Realism, I use my own research to illustrate how a (...) literature review might look if it were non-foundational and guided by the principles of immanent critique. Immanent critique is central to Bhaskar’s philosophical methodology but has not been much applied in critical realist empirical research. Following a brief introduction to immanent critique, its history and relation to other ways of grounding knowledge, an excerpt from a literature review is used as backdrop for an extended discussion about various potential applications, and impl... (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Rhetoricians Identified:A Call to Interdisciplinary Action and How it Resonated in the Field of RhetoricChristine Isager and Sine Nørholm Just"I actually like this book a lot, but I am not sure how comfortable I am with liking it," wrote William Keith (1995, 488) in a review of the original 1993 edition of Steve Fuller's Philosophy, Rhetoric, and the End of Knowledge (PREK), in which rhetoric is invited to participate (...) in the interdisciplinary reconfiguration of Science and Technology Studies (STS). This hesitant enthusiasm aptly exemplifies how an interdisciplinary invitation is likely to make its addressees squirm as they watch their professional aims being defined and then redefined by a disciplinary outsider who points out a place for them in a novel disciplinary constellation. Moreover, and more specifically, Keith's comment exemplifies how PREK was received by rhetoricians. On the surface, the reviews were glowing. In Philosophy and Rhetoric as well as in Philosophy of the Social Sciences, Keith expressed certain doubts about Fuller's work, but still he described it as "important," "exceptional," "superb" (1996; 1995). In the Quarterly Journal of Speech, Kenneth S. Zagacki called PREK both "excellent" and "exciting" (1995), and he was backed by John Angus Campbell and Keith R. Benson a year later when the same journal included PREK in an omnibus review entitled "The Rhetorical Turn in Science Studies" (Campbell and Benson 1996). Like Alan Gross, who reviewed the book in College English together with a number of works on workplace writing (1994), Campbell and Benson placed PREK at the cutting edge of rhetorical theory.The initial excitement over PREK forms a sharp contrast to the quite negligible impact that the book has had on the field of rhetoric in the decade that has passed since it was first published. In this essay we will undertake a close reading of the book along with the five above-mentioned reviews, looking for an explanation of the peculiar fate that met Steve [End Page 248] Fuller's proposal in the rhetorical disciplinary context. Our conclusion is that on reading the book, rhetoricians felt so flattered by Fuller's confident handling of rhetoric that the task of introducing and applying rhetorical theory in STS seemed, on the whole, to have been done for them. Furthermore, Fuller's attempts to construct a rhetorical agency are subverted by his idiosyncratic, i.e., inimitable, professional approach, which is also reflected in his style of writing. At once presumptuous and colloquial, his rhetoric serves to impress and entertain, but it fails to engage his audience substantially and to enact the interpenetrative stance that was intended to be the hallmark of PREK and that continues to be the commendable chief concern of Steve Fuller and his fellow social epistemologists.Text-Intertext and IdentificationInterdisciplinary invitations or, rather, interdisciplinary inspirational works of science were originally described as a noteworthy rhetorical genre by Leah Ceccarelli (2001). Ceccarelli explores how claims to scientific unity have handled a primary constraint: their multiple audiences. Fuller explicitly positions PREK within the genre of interdisciplinary inspiration by asserting that "the success of this book... should be measured in terms of its ability to persuade philosophers, theoretical humanists and social scientists, STS practitioners, and rhetoricians of science to see each other as engaged in a common enterprise" (1993, xii-xiii). We will not, however, be examining PREK's ability to be strategically opaque (as Fuller puts it), polysemous(Ceccarelli's term), or otherwise adapted to address its multiple audiences. Instead, we focus solely on Fuller's address to rhetoricians and study how he identifies with this particular audience. Ceccarelli recognizes the importance of ethical appeal in interdisciplinary invitations by positing the establishment of both an authoritative and personal authorial persona as a generic criterion. We follow this lead and add a Burkean emphasis on identification.According to Kenneth Burke, identification is a prior condition for persuasion "precisely because there is division" (Burke 1969, 22). The speaker's success depends on his ability to imitate the ways of his audience and to create a common ground or perspective that makes collective action possible. Burke's work allows us to distinguish three rhetorical strategies of identification. The first strategy... (shrink)

This paper aims to show that propaganda and persuasion are underlined by two forms of communication, one aiming at a monologue, and the other aiming at a dialogue, which in practice do often coexist, with one or the other prevailing at a particular time. In order to understand propaganda or persuasion, we need to study them as part of the systems (e.g. institutions, organizations, communication) to which they belong, rather than treat them as decontextualized phenomena. Both propaganda and persuasion involve (...) conscious and unconscious communicative processes. Nevertheless, the majority of social psychology experiments still assume that the experimenter should deal with phenomena only at a conscious level. In dialogical communication, however, latent and unconscious thought, inner dialogue, and ‘the depth of consciousness’, are presupposed to be unavoidable aspects of communication, whether it is concerned with influence processes, persuasion or social representations. They all are established through cultural-historical processes and determine symbolic meanings of social communication of the present and future. (shrink)

The purpose of this paper is to investigate the nature of rhetoric and rhetorical strategies that are implicit in the standalone sustainability reporting of the top 24 companies of the Fortune 500 Global. We adopt Bormann’s :396–407, 1972) SCT framework to study the rhetorical situation and how corporate sustainability reporting messages can be communicated to the audience. The SCT concepts in the sustainability reporting’s communication are subject to different types of legitimacy strategies that are used by corporations as a validity (...) and legitimacy claim in the reports. A content analysis has been conducted and structural coding schemes have been developed based on the literature. The schemes are applied to the SCT model which recognizes the symbolic convergent processes of fantasy among communicators in a Society. The study reveals that most of the sample companies communicate fantasy type and rhetorical vision in their corporate sustainability reporting. However, the disclosure or messages are different across locations and other taxonomies of the SCT framework. This study contributes to the current CSR literature about how symbolic or fantasy understandings can be interpreted by the users. It also discusses the persuasion styles that are adopted by the companies for communication purposes. This study is the theoretical extension of the SCT. Researchers may be interested in further investigating other online communication paths, such as human rights reports and director’s reports. (shrink)

Most developed nations have a statutory minimum wage set at levels insufficient to alleviate poverty. Increased calls for a living wage have generated considerable public controversy. This article draws on 25 interviews and four focus groups with employers, low-pay industry representatives, representatives of chambers of commerce, pay consultants, and unions. The core focus is on how participants use prominent narrative tropes for the living wage and against the living wage to argue their respective perspectives. We also document how both affirmative (...) and negative tropes are often combined by participants to craft their own rhetorical positions on the issue. (shrink)

This essay addresses the increasing prominence of ‘performance’ as an analytical frame in recent studies of science. Building on the insights of existing feminist criticism, it identifies two largely unacknowledged features of such performance-oriented studies: first, an implicit recuperation of a pre-discursively real body; and second, a persistent emphasis on the productive character of performances. The essay considers the limitations of these two themes, and concludes by exploring pathways suggested by other theoretical traditions.

In her essay examining how rhetoric attends to an “explicitly nonhermeneutic, ethical dimension” of the relationship between self and other, Diane Davis argues that the act of attunement is vital to the rhetorical challenge of “keep[ing] hermeneutic interpretation from absorbing the strictly rhetorical gesture of the [other’s] approach, which interrupts the movement of appropriation and busts any illusion of having understood” (2005, 208, original hers). This comment is part of a larger conversation about ethical action in the face of radical (...) alterity, those marks and gestures of the other that “communicate more than I can comprehend, a ‘surplus’ of alterity that I can neither appropriate nor abdicate” (2005 .. (shrink)

I begin with an anecdote. While a senior at a small liberal arts college, I participated in a year-long senior seminar on evolution. The central questions were how we come to be human and, more basically, what it means to be human. Units were taught from the perspectives of biology, various traditions of philosophy, theology, education, history, and world literature. Faculty were drawn from across the curriculum, each taking units and assigning readings from their discipline that addressed our central questions (...) from an evolutionary perspective. Importantly, the faculty leading seminar discussions also attended each session, so that every meeting possessed the possibility of full-scale intellectual battle not only... (shrink)

A salient if under researched feature of the new age of global inequalities is the rise to prominence of entrepreneurial philanthropy, the pursuit of transformational social goals through philanthropic investment in projects animated by entrepreneurial principles. Super-wealthy entrepreneurs in this way extend their suzerainty from the domain of the economic to the domains of the social and political. We explore the ethics and ethical implications of entrepreneurial philanthropy through systematic comparison with what we call customary philanthropy, which preferences support for (...) established institutions and social practices. We analyse the ethical statements made at interview by 24 elite UK philanthropists, 12 customary and 12 entrepreneurial, to reveal the co-existence of two ethically charged narratives of elite philanthropic motivations, each instrumental in maintaining the established socio-economic order. We conclude that entrepreneurial philanthropy, as an ostensibly efficacious instrument of social justice, is ethically flawed by its unremitting impulse toward ideological purity. (shrink)

The most important contemporary development in rhetoric for the theory of argumentation is Jeanne Fahnestock's program of figural logic, the ruling insight of which is that figures epitomize arguments. Working primarily with the antimetabolic formula at the heart of Gregor Mendel's paper “Experiments in Plant Hybridization,” I investigate the figural bases of the logic anchoring this foundational essay in genetics. In addition to antimetabole, the formula also depends crucially on ploche, polyptoton, onomatopoeia, antithesis, synecdoche, reification, and metaphor.

This paper examines Johann Ulrich Bilguer’s 1761 dissertation on the inutility of amputation practices, examining reasons for its influence despite its nonconformance to genre expectations. I argue that Bilguer’s narratives of patient suffering, his rhetorical likening of surgeons to soldiers, and his attention to the horrific experiences of war surgeons all contribute to the dissertation’s wide impact. Ultimately, the dissertation offers an example of affective rhetorics employed during the Enlightenment, demonstrating how bodies and environments—those “ambient rhetorics” made visible in a (...) text—can contribute to an analysis of genre deviations and widen the scope of genre studies. (shrink)

A 20th-century discipline in American universities, communication has struggled with questions of academic identity: generically, as to whether it is a 'humanities' or a 'social science', a 'practice' or a 'technology', and theoretically, as to what sorts of axioms, theorems, research methods or logics, and problems should form its core. This article explores some of the frames that have been borrowed and built to guide theorization of and research on communication practices. It then examines briefly the efforts to institutionalize communication (...) studies academically, professionally, and economically as an American case-study of the rhetoric of inquiry: the ways in which the knowledge industries form species, divide the intellectual universe, and defend knowledge claims. (shrink)

ABSTRACTI compare M.A.K. Halliday’s metafunctional system with Jay Lemke’s for the purposes of doing Critical Discourse Analysis. The differences I foreground turn specifically on notions of context and the distinction that Kenneth Burke makes between scientistic and dramatistic approaches to the analysis of meaning. I use a corpus of political and journalistic texts on ‘austerity’ discourses, and two examples from creative arts research projects, to demonstrate differences in the contextual potentials of the two systems that have implications for critical analysis. (...) The analysis highlights differences in what Burke describes as analytic range and circumference, and differences in directionality between the two systems. Halliday’s metafunctions provide a gateway into deeper and more detailed analysis of language, directing analysis into aspects of the text below the level of the clause. Lemke’s is an action focused, two-way semiotic interface between cultural groups and the meanings they make, whether by means of language alone or by multimodal means, and demands that analysis begin with culture. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Rhetoric, Reflection, and Emancipation: Farrell and Habermas on the Critical Studies of CommunicationG. Thomas GoodnightThere are moments in history that appear to be alive with emancipatory possibilities. Such were the years moving toward the end of the long twentieth century. In spring 1989, students protested the communist regime in China; the Tiananmen Square massacre initiated an episode of opposition and commenced China’s modern journey toward global reengagement. Revolutions in (...) Europe that autumn were more peaceful. On August 23 two million Estonian, Latvian, and Lithuanian citizens held hands and announced the Baltic Way as a departure from Soviet rule. Transitions rapidly followed in Hungary, Bulgaria, and East Germany, culminating in the Velvet Revolution where on November 17 student protests were beaten back by police in Prague only to be followed three days later by an assembly of 200,000 demanding the transfer of power from the Communist Party. On December 3, George Bush and Mikhail Gorbachev jointly announced an imminent end to the fifty-year-old Cold War. During this time of hopeful transition, two scholars were at work refiguring the philosophical mission of the Frankfurt school, transforming critique from its early totalizing posture into the critical study of communication.Thomas B. Farrell and Jürgen Habermas were trained in different traditions but adjacent disciplines, communication and sociology. Their works [End Page 421] share a commitment to philosophical inquiry directed toward critique and understanding the cultural, social, and linguistic constitution of communication. As a rhetorician and as a philosopher, these scholars share an evident passion for scholarly argument and for engagement with the controversies of public culture. In different ways, both were at work during the portentous years of transition from the Cold War to new democracies and incipient globalization. Each constructed a guarded program of hope in the possibilities of communicative reflection and reasoning. In the post-World War II era, such a broad, positive vision took long to develop. After the brutal realities of the Holocaust became publicly known in the late 1940s, “the generous faith in rationality and the possibilities of human progress which underlay much of earlier historical thought seems discredited today” (Katznelson 2003, 2). The Enlightenment possibilities for reason had been invested in the technical efficiency of modern institutions that produced the capacity to kill systematically without constraints. Ira Katznelson points to a generation of scholars—including individuals at Chicago, Columbia, the New School, and others—who began in the 1950s to engage in a project that would “shade the Enlightenment’s philosophical anthropology, thicken its defenses against evil, deepen its capacity to reason, and restore” an Enlightenment more critical and less susceptible to co-optation by the excesses of nationalism, ideology, and evil (2003, 2). The work of Farrell and Habermas belongs to the extended post-Holocaust moment, where the possibilities of reflective reason in ethical and moral deliberations were set carefully on a road to personal and collective emancipation.Max Horkheimer saw in the modern, postwar welfare state little reason for optimism. Writing in 1946 at the beginning of the Cold War, he concluded: “Language has been reduced to just another tool in the gigantic apparatus of production in modern society” (1974, 22). “Salestalk” by “the surrogates of culture” creates an “illusory triumph of democratic progress that consumes the intellectual substance on which democracy has lived” (Horkheimer 1974, 31). Scientifically engineered propaganda renders public opinion as “a substitute for reason.” With such tools, the forces of barbarism are always waiting in the wings to seize power. Early on, Habermas shared these views. His thesis, in The Structural Transformation of the Public Sphere (1989a), tracks the opening possibilities of communicative reasoning in the liminal spaces of eighteenth-century coffeehouses where frank talk replaced hierarchically driven politeness, the development of these talks into the practices of deliberative democracy, and the decline of deliberative democracy with the union of the state and mass media in producing spectacles in [End Page 422] support of rituals of legitimation. Habermas broke with Horkheimer over the dissertation, however. A thesis of decline, by itself, leaves open only the route of totalizing critique. While never far from critique of institutional practices, Habermas spent his career in opening a positive... (shrink)

Polarization is a generalized feature of intellectual life. Few authors however have studied polarities as they actually occur in every day life and discourse. This paper proposes two hypotheses to account for the pervasiveness of polarities. The first relates to uncertainty. Almost everything that touches our lives is filled with irreducible uncertainty. As a rhetoric, polarization uses arguments from (future) consequences in order to manage the future. The second hypothesis relates to phenomenology: body and behavior incorporate tensions or dualistic properties (...) which are easily reproduced in language and thinking. Polarized thinking helps people to imagine extremes so that they may better anticipate the spectrum of possibilities available for action. The article concludes with remarks on the dangers of (over)generalizing and universalizing particulars (or extremes) in polarity based argumentation. (shrink)

Theorists have long sought to repress or domesticate the shaggy, obscene, and transgressive satyr that ranges through satire’s long history, lurking in dark corners, and to make it into a model of a moral citizen.Unruly, wayward, frolicsome, critical, parasitic, at times perverse, malicious, cynical, scornful, unstable—it is at once pervasive yet recalcitrant, basic yet impenetrable. Satire is the stranger that lives in the basement.Instead of trying to resolve all the problems that arise from the particular of a given tragic dignification, (...) the dramatist in his satyrplay throws out tragic dignification per se. He thus gets freedom by a flat refusal to accept any of the norms that had caused the .. (shrink)

ABSTRACT Under the influence of a reading style that Avital Ronell has called “narcoanalysis,” this article performs a reading of addiction and humility through David Foster Wallace's novel Infinite Jest. Exploring both addiction and humility through the vector of habit, I argue that both habits indicate the non-self-sufficiency of a subject exposed to affection from outside. But while I position addiction alongside humility, both as habits, I also argue that humility parasitizes the totalizing logic of addictive habit. Neither identical to (...) nor simply the opposite of addiction, humility exploits addiction's structure of uncontrollable relationality. Even addiction depends on the affectability or rhetoricity of a subject always already exposed in language. Humility holds this rhetoricity open. (shrink)

The Homeric Hymns are commonly taken to be religious poems in some general sense but they are often said to contrast with cult hymns in that the latter have a definite ritual function, whereas "literary" hymns do not. This paper argues that despite the difficulty in establishing a precise occasion of performance for the Homeric Hymns, we are nevertheless in a position to identify their ritual function: by intoning a Hymn of this kind, the singer achieves the presence of a (...) god before participants in a public festival. The key mechanism by which the hymnist does this is the evocation of a god via the elaboration of a typical unit of traditional hymnic discourse, what I call the "theme of recognition ." The pragmatic operation of narrative such as this is similar to the device known in the study of magical texts as the historiola, or short narrative that serves as a verbal model for a desired outcome in the patient's world. This kind of operation is called, in this paper, "symbolic action," a term borrowed from the rhetorician Kenneth Burke. The theme of recognition is traced in the fabric of the expansive Hymns , and the paper further argues that an important generic marker in the Hymns, the greeting of the god , discloses their pragmatic function, the hymnist's skillful deliverance of the god before his hearers. (shrink)