This article is concerned with the relationship between body, image and affect within consumer culture. Body image is generally understood as a mental image of the body as it appears to others. It is often assumed in consumer culture that people attend to their body image in an instrumental manner, as status and social acceptability depend on how a person looks. This view is based on popular physiognomic assumptions that the body, especially the face, is a reflection of the self: (...) that a person’s inner character or personality will shine through the outer appearance. The modification and cosmetic enhancement of the body through a range of regimes and technologies can be used to construct a beautiful appearance and thereby a beautiful self. The article begins by examining body images in consumer culture and their relation to photography and moving images. This is followed by an examination of the consumer culture transformative process through a discussion of cosmetic surgery. The article then questions the over-simplistic logic that assumes that transformative techniques will automatically result in a more positive and acceptable body image. The new body and face may encourage people to look at the transformed person in a new way. But the moving body, the body without image, which communicates through proprioceptive senses and intensities of affect, can override the perception of the transformed appearance. A discussion of the affective body follows, via a closer examination of the body without image, the opening of the body to greater affect and indeterminacy. The affective body image and its potential greater visibility through new media technologies are then discussed through some examples taken from digital video art. The article concludes by examining some of the implications of these shifts within consumer culture and new media technologies. (shrink)

This paper serves as an introduction to the special section on Global Culture Revisited which commemorates the 30th anniversary of the publication of the 1990 Global Culture special issue. It examines the development of interest in the various strands of globalization and the question of whether there can be a global culture. The paper discusses the emergence of alternative global histories and the problematization of global knowledge. It examines the view that the current Covid-19 pandemic signals a turning point, or (...) change of epoch, that marks the end of peak globalization. The paper also discusses the view that global was always a limited cartographic term which failed to adequately grasp our terrestrial location on the earth. Currently, there is considerable speculation about the emergent politics of a new world order, with civilizational states set alongside nation-states, opening up an epoch of greater pluriversality, and at the same time greater uncertainty. (shrink)

This article discusses Eurocentric history, its focus on the Renaissance and modernity, which continues also in recent global history perspectives. Goody’s argument regarding renaissances in the plural situates Europe in the wider field of Eurasia and deeper in time, going back to the Bronze Age, characterized by plough agriculture, the use of animal traction and urban cultures. Goody’s perspective includes viewing renascences as accelerations and leaps in the circulation of information. Since it is always the trope of the modern that (...) marks Eurocentric claims, unpacking modernity is central to scrutinizing this construction. Goody shows that Europe is a late-comer rather than a forerunner to major strands of modernity. A wider question this account poses is: if Renaissance in the singular produces modernity in the singular, do renaissances in the plural produce modernities in the plural? (shrink)

This article discusses Eurocentric history, its focus on the Renaissance and modernity, which continues also in recent global history perspectives. Goody’s argument regarding renaissances in the plural situates Europe in the wider field of Eurasia and deeper in time, going back to the Bronze Age, characterized by plough agriculture, the use of animal traction and urban cultures. Goody’s perspective includes viewing renascences as accelerations and leaps in the circulation of information. Since it is always the trope of the modern that (...) marks Eurocentric claims, unpacking modernity is central to scrutinizing this construction. Goody shows that Europe is a late-comer rather than a forerunner to major strands of modernity. A wider question this account poses is: if Renaissance in the singular produces modernity in the singular, do renaissances in the plural produce modernities in the plural? (shrink)