In 2015, a group of 18 scientists and bioethicists published an editorial in Science calling for “open discourse on the use of CRISPR-Cas9 technology to manipulate the human genome” and recommending that steps be taken to strongly discourage “any attempts at germline genome modification” in humans with this powerful new technology. Press reports compared the essay to a letter written by Paul Berg and 10 other scientists in 1974, also published in Science, calling for a voluntary deferral of certain types (...) of recombinant DNA experimentation. A rhetorical analysis of the metaphors in these two documents, and in the summary statements that came out of the respective National Academy of Sciences conferences they instigated, shows that while they have a lot in common, they are different in at least one important way. The more recent texts deploy conceptual metaphors that portray the biotechnology in question as an autonomous agent, subtly suggesting an inevitability to its development, in contrast to the earlier texts, which portray the scientists who are using the technology as the primary agents who take action. Rhetorical moves depicting biotechnology as an agent in the 2015 texts hint at contemporary skepticism about whether humans can restrain the forward momentum of science and technology in a global context, thus inhibiting scientists from imagining a consequential role for themselves in shaping the future of responsible research. (shrink)

In his classical paper C. Wright Mills suggests a novel view of the motives within the framework of sociology of knowledge. Contrasting an approach of sociology of knowledge to subjectivistic understanding of the motives as outer manifestation of the inner elements, Mills locates a particular types of action within typical frames of normative actions and socially situated clusters of motive. Motives is something that is imputed and avowed by actors, therefore it is necessary to consider, first, how different motives are (...) assigned by different actors to themselves and others in certain social and historical situations, and second, how different vocabularies of motive conflict with each other and replace each other over time. In this case motives are not a manifestations of some inner impulses but a justifications of the behavior. (shrink)

Sociology requires a robust theory of how local circumstances create social order. When we analyze social structures not recognizing that they depend on groups with collective pasts and futures that are spatially situated and that are based on personal relations, we avoid a core sociological dimension: the importance of local context in constituting social worlds. Too often this has been the sociological stance, both in micro-sociological studies that examine interaction as untethered from local traditions and in research that treats culture (...) as autonomous from action and choice. Building on theories of action, group dynamics, and micro-cultures, I argue that a sociology of the local solves critical theoretical problems. The local is a stage on which social order gets produced and a lens for understanding how particular forms of action are selected. Treating ethnographic studies as readings of ongoing cultures, I examine how the continuing and referential features of group life (spatial arenas, relations, shared pasts) generate action and argue that local practices provide the basis for cultural extension, influencing societal expectations through the linkages among groups. (shrink)

This paper argues that ignorance, rather than being a result or representation of false beliefs or misinformation, is a compensatory epistemic adaptation of complex rhetoric systems. A rhetoric system is here defined as a set of interconnected rhetorical elements that cohere into a self-organized system that is thoroughly “about” its contexts—meaning that its own boundaries and relations are both constrained and enabled by the contexts in which it exists. Ignorance, as described here, is epistemic management that preserves the boundaries and (...) relations of a rhetoric system, and is a way of dealing with information that runs counter to one’s beliefs. Ignorance is also productive, in that it produces new knowledge that works to make rhetoric systems more resistant to potential destabilization. To elaborate these points, the paper examines discourse about the phenomenon of global climate change, which illustrates how individuals productively counter information as a way of preserving beliefs. As the paper argues, ignorance is neither a cognitive nor epistemological failure, but rather is a result of the dynamic and continuous process of enforcing epistemic and rhetorical boundaries. (shrink)

ABSTRACTThis paper analyses influential approaches to CDA using an ethical lens that employs a synthesis underpinned by Kenneth Burke’s theoretical perspectives on language as action. It argues that CDA is an unavoidably moralistic pursuit with explicit aims of beneficially transforming social and political systems to make them more equal and democratic. The paper briefly addresses well aired criticisms of CDA based on its moralistic core and conclude that they miss the point by having made a Scientistic assessment of a Dramatistic (...) pursuit. I have analysed pieces by Theo van Leeuwen and Ruth Wodak, Norman Fairclough, Ruth Wodak, Teun van Dijk, Jay Lemke, and Isabela and Norman Fairclough. (shrink)

Martin Luther King, Jr.’s anti-war speech, “Beyond Vietnam,” is a noteworthy example of deliberation by dissent from the margins. Attention is given to the formation of his moral argument from similitude, its foundation in metaphor and archetypal imagery, and how it shifted perspective to enable the introduction of alternative lines of argument. King’s argumentation, as it worked rhetorically toward making the war debatable, exhibited key features of deliberative dissent, including catachresis, contingency, perspective, and incommensurability.

In this article we introduce the special issue Attitudes Toward Education: Kenneth Burke and New Rhetoric, which brings together a number of contributions that were first presented at the conference Rhetoric as Equipment for Living. Kenneth Burke, Culture and Education. Kenneth Burke [1897–1993] is one of the foundational figures in the development of what is known as the ‘new rhetoric’. The aim of the contributions to this special issue is to explore what is pedagogical about Burke’s anthropological account of rhetoric (...) and, more specifically, whether his concepts and ideas can still be relevant for educational research and practice. In this article, we briefly introduce some key concepts from Burke’s rhetorical framework and we give an overview of the different contributions that are part of the special issue by summarizing how they address the educational dimension of Burke’s corpus. We end by introducing a ‘grammar of educational motives’ to explore educational purposes and implications. (shrink)

In our research and teaching we explore the value and the place of rhetoric in education. From a theoretical perspective we situate our work in different disciplines, inspired by major ‘turns’: linguistic, cultural, anthropological/ethnographic, interpretive, semiotic, narrative, literary, rhetorical etc. In this article we engage in the discussion about what all these turns might entail for education by elaborating on what it implies to read the world as a ‘text'—as is central in a semiotic approach—and by introducing new rhetoric in (...) general, and the work of the literary critic and rhetorician Kenneth Burke in particular, as a possible theoretical and methodological resource. We illustrate its application in the analysis of a fictional narrative. Our aim is to explore how an understanding of education as rhetoric can be integrated into the teacher education curriculum. (shrink)

This paper argues that journalists’ discursive actions in an outbreak context manifest in identifiable rhetorical motifs, which in turn influence the delivery of biomedical information by the media in such a context. Via a critical approach grounded in rhetorical theory, I identified three distinct rhetorical motifs influencing the reportage of health information in the early days of the H1N1 outbreak. A public-health motif was exhibited in texts featuring a particular health official and offering the statements of such an official as (...) a mechanism of reassurance. A concealment-of-information motif was exhibited in texts emphasizing the importance of the transparency of health officials, and in texts demonstrating ambivalence about information provided by socially-sanctioned sources. Finally, in texts mythologizing the outbreak to the exclusion of other functions of the text, I identified a pandemic motif. Each motif differs in the conclusions it offers to audiences seeking to gauge relative levels of risk, and to receive information about protective behaviours. I suggest that one means of interpreting the manifestation of distinct rhetorical motifs in the context of a high-risk health threat is the certainty that this context alters moral responsibilities, consequently influencing the manifestation of narrative role. (shrink)

In this early paper Mills tries to justify the possibility of the study of thinking from the perspective of the sociology of knowledge. According to the author, what sociology of knowledge needs is a concept of the mind which incorporates social processes as intrinsic to mental operations. The author considers two socio-psychological hypotheses that may become a ground of the sociology of knowledge. The first is derived from the social statement of mind presented by G.H. Mead who proposed a notion (...) of the “generalized other”. From Mills’ point of view, every “thinker” orients his/her thinking to the generalized other, which is an internalized audience with which the thinker converses, i.e. a focalized and abstracted organization of attitudes of those implicated in the social field of behavior and experience. Therefore, thinking is a social process, based on the norms of rationality and logicality common to his/her culture. The second hypothesis deals with the role of language in thinking. Language serves as a mediator between thinking and social patterns. The function of words is the mediation of social behaviors, and their meanings are dependent upon this social and behavioral function. Proposing the consideration of the meaning of language as a common social behavior evoked by it, Mills finds a way to combine three levels of analysis: psychological, social and cultural. (shrink)