This article examines a changing global reality that manifests itself in new forms of social activism. The struggle of the multitude challenges political representation and contemporary art seems to corroborate this observation. Becoming a form of social intervention, it turns into an active force and leaves behind the need to double action with representation, representational practices being the hallmark of classical art. A new theory of the image would have to incorporate this dynamic: it would have to treat and develop (...) the basic categories of action and relation. There are few philosophies of the act, and the existing semiotic models mostly deal with dual structures (signifier/signified; sign/meaning; image/referent, and so on). It is necessary to sketch out a dynamic theory of the image that would: (1) reveal the limitations of the concept of representation; (2) conceive of the image as a set of multiple changing relations. The image would thus be seen as a necessary part of the relations governing the world in its entirety, that is, as part of the movement of matter itself. Which is another way of saying that those relations are actualized, or expressed, in the image. (shrink)

The starting point for any understanding of Jean Baudrillard's media theory is his concept of `communication'. This is heavily indebted to his theory of symbolic exchange, drawn from the Durkheimian tradition running through Durkheim, Mauss, Caillois and Bataille. Common to all these authors is s specific view of human relations, derived from their anthropology, as involving both a communication and a confrontation. Baudrillard, therefore, sees the modern semiotic order as based on the destruction of these symbolic relations, and its media (...) accordingly as founded on a `non-communication'. In symbolic exchange, however, Baudrillard presents a complete and coherent theory of power, and his theory of communication illustrates the possibilities of transformation and reversal of established power and the system of non-communication which the reinstitution of symbolic relations can bring about. (shrink)