ABSTRACTThis paper examines critically the notion of reflection as self-objectification and points out its insufficiency in accounting for the pathological phenomenon of hyperreflexivity. It proposes an understanding of reflection as situated and motivated from within a world and having a normative aspect that concerns the very life of the reflecting person. On this account, the paper argues, on the one hand, that both phenomenological reflection and hyperreflexivity can be viewed as forms of reflection characterized by loss of the world. On (...) the other hand, by construing the phenomenological loss as imaginative vis-à-vis the real loss of hyperreflexivity, the paper emphasizes a difference between the two domains. (shrink)