I present a computational-level model of semantic interference effects in online word production within a rate–distortion framework. I consider a bounded-rational agent trying to produce words. The agent's action policy is determined by maximizing accuracy in production subject to computational constraints. These computational constraints are formalized using mutual information. I show that semantic similarity-based interference among words falls out naturally from this setup, and I present a series of simulations showing that the model captures some of the key empirical patterns (...) observed in Stroop and Picture–Word Interference paradigms, including comparisons to human data from previous experiments. (shrink)