We show that a first category homogeneous zero-dimensional Borel set X can be embedded in as an ideal on ω if and only if X is homeomorphic to X × X if and only if X is Wadge-equivalent to X × X. Furthermore, we determine the Wadge classes of such X, thus giving a complete picture of the possible descriptive complexity of Borel ideals on ω. We also discuss the connection with ideals of compact sets.