The last two decades of the new millennium have witnessed a renaissance of interest in the topic of narrative in the view on language as an artificially created system of signs, expressing a feeling/perceiving and speaking subject. This paper synthesizes the growing bulk of work in linguistics and related disciplines (e.g. cognitive linguistics, literary theory, AI) commanded by the centrality of the writer/speaker/performer of the story in an attempt to approach the process of world creation, by comparing narrative models of (...) story-generating programs, based on the frames and scenarios simulating sentence grammar. In this way, artificial intelligence techniques/algorithms in story generation incorporate planning/solving strategies and grammar production, rooted in the narrative structuralist framework (Vladimir Propp). Subsequently, formal and structural limitations of the approach to the question of narration generation in AI disclose the conceptual key problems of artificial narrative intelligence (AnI). Considering examples of patterns in story generation programs and corresponding fiction narrative models, this paper compares computational linguistic and philological approaches to narrative construct within literary theory of story world creation. (shrink)

I first ask what it is to make up a story. In order to answer that question, I give existence and identity conditions for stories. I argue that a story exists whenever there is some narrative content that has intentionally been made accessible. I argue that stories are abstract types, individuated by the conditions that must be met by something in order to be a properly formed token of the type. However, I also argue that the truth of our story (...) identity attributions---sentences like, "Peter Jackson's Lord of the Rings is the same story as JRR Tolkien's Lord of the Rings''---are relative to their context of use, so that the same attribution of identity might be true in one context or false in another because of a change in what's being said about the works in the differing contexts. From those existence and identity conditions, I draw the conclusions that story is best understood to be a phase sortal of some abstract types, and that what it is to make up a story is to identify a type of narrative representation and its content, such that the content is neither based on actual events nor on the content of other stories to an objectionable degree. In chapter 2, I ask what it is for a story to be complete. I argue for the general meta-thesis I call "Completion Pluralism", viz. that there are many kinds of artwork completeness, many corresponding senses of 'complete', and no kind of artwork completeness is objectively more important than any other. I give a pair of arguments against those who would deny Completion Pluralism, endorsing Completion Monism instead. First, I show how Monistic analyses of the one (or one most important) kind of artwork completeness fail. I also show that each Monistic theory's failure is contingent on the assumption of Completion Monism: the denial of Completion Monism dissolves each argument against the extensional adequacy of extant theories of artwork completeness. I argue that this is all best explained by the idea that Completion Pluralism is true. Second, I argue that Completion Pluralism fits best with the variety of interests that we bring to questions about artwork completeness: there is no single or overriding concern we have when we want to know whether an artwork is complete. We shouldn't expect completeness to be a single sort of thing, then. I show how to put Completion Pluralism to work by identifying different kinds of artwork completeness in artworks. Finally, I introduce a new kind of completeness particular to stories, what I call "narrative completion", and show how it's distinct from other kinds of completeness discussed. In chapter 3, I argue that the distinction between fictional and non-fictional stories is the degree to which stories are made-up. In short, a fictional story is a made-up story. I first provide a couple desiderata for thinking about theories of fiction, then show how the two most popular extant theories of fiction---the prop theory and the genre theory---fall short in meeting one or more of those desiderata to some extent. I then show how the theory that fictions are made-up stories better meets the desiderata, using my account of what it is to make up a story from chapter 1. I turn to explicitly ontological matters in chapter 4. Addressing the question of what stories are, I show that both the theses that they are eternal and immutable and that they are created and historical seem plausible for independent reasons. I discuss a schema of an argument some philosophers who hold to the latter view (those I call "Creationists") attempt to give for their view. However, I show how those who hold to the view that stories are eternal and immutable ("Platonists") can account for all the same appearances as the Creationists, usually at least as well and sometimes with a better accounting. Similar, deductive arguments for Platonism will give rise to similar responses from the Creationist, however. In the end, then, the style of argument in particular is unlikely to advance the discussion much. Finally, I attempt to advance the discussion by building an abductive case for Platonism. First, I vindicate a particular metaontological methodology for the debate at hand, a methodology that allows for "revisionary" outcomes in our ontologies of art objects. Second, I build a case for Platonism by arguing that it best explains a number of features of stories discussed in the previous chapters. Moreover, I argue that Creationism is committed to an implausible account of how some abstract objects come into existence. Given the combination of those facts, I argue that we should prefer Platonism to Creationism. (shrink)

The analysis method and paradigm of film have become a controversial topic in the data-driven era. Film, is not only an attractive industry that can achieve filmmakers’ imagination but has become a perfect stimulus to understand human being’s mental activity. The core research in this study is to examine the impact of filmmaking experience and the role of narrative denoters from filmmakers’ construction to audiences’ interpretation. Based on previous studies and integrating cognitive approaches, the thesis re-explores the nature and essence (...) of film and proposes an alternative term - narrative denoter - which can be used as the indication of message exchanging between filmmakers and audiences. Using a released film that has a complete story to do the experiment, this study investigates the relationship between major, film interpretations, event segmentation, and audience’s preference. The result showed that filmmaking experience does not impact the interpretation of film; however the identification of the narrative denoter played an important role in film perception and cognition; apart from these, the audience’s preference did not correlate with film interpretation. With respect to this result, the narrative denoter can be indicator to demonstrate the message transitions from filmmaker to audience. Suggestions were made for future cognitive film studies on using the narrative denoters as a new analysis unit. (shrink)

We argue that friendship is constituted in the practice of narration, not merely identifi ed through psychological or sociological criteria. We show that whether two people have, as Aristotle argues, ‘lived together’ in ‘mutually acknowledged goodwill’ can be determined only through a narrative reconstruction of a shared past. We demonstrate this with a close reading of Thomas Bernhard’s Wittgenstein’s Nephew: A Friendship (1982). We argue that this book provides not only an illustration but also an enactment of the practice of (...) friendship as the urge to redeem—and thus to instantiate—Aristotelian suzên (‘living together’) by means of its telling. (shrink)

Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to addressing a crucial gap in the marketing and semiotic literatures concerning how advertising multimodal textual elements may be transformed into brand associations, with an emphasis on rhetorical relata as modes of connectivity between a brand’s surface and depth grammar. The scope of this project is inter-disciplinary, spanning research areas such as brand equity, structuralist semiotics, textual semiotics, visual and film (...) semiotics, multimodal rhetoric, film theory, psychoanalysis. The proposed connectionist conceptual model of the brand trajectory of signification is operationalized through a methodological framework that encompasses a structuralist semiotic interpretative approach to the textual formation of brand equity, supported by quantitative content analysis with the aid of the software Atlas.ti and the application of multivariate mapping techniques. (shrink)

In this paper, we address the problematic of film narration and its narrator from a re-reading of Émile Benveniste’s theory of enunciation in open discussion with both the theories of film enunciation that have derived from it, and the cognitive theories that, by discarding it, have tried to take its place. This has led us to a differentiation between two dimensions of the problem of enunciation that are usually ignored: that which separates the act of enunciation and the subject who (...) performs it from that of the textual subjects who inscribe that act in the text. An erroneous understanding of the modes of enunciation of story and discourse has derived from their ignorance, which has led to reducing the former to a kind of form that derives from the latter, constituting no more than a form of discourse that would hide its basis. A precise enunciative definition of the lie is derived from their conscience. Certainly, there is always a subject of the act of enunciation whose traces can be recognized in the materiality of the statement. But there is a properly ontological distance that separates them – as material traces – from the enunciator, as a purely formal textual figure that, by being that, may or may not be present in the text. In this way, the Benveniste’s affirmation can be sustained according to which the story, the pure mode of the narrative, so to speak, is characterized by the absence – not the erasure, nor the invisibility – of any enunciator. (shrink)

The present paper analyzes how the semantic and pragmatic functions of closed class categories, or grammatical morphemes (i.e., inflections and function words), organize discourse processing. Grammatical morphemes tend to express a small set of conceptual distinctions that organize a wide range of objects and relations, usually expressed by content or open class words (i.e., nouns and verbs), into situations anchored to a discourse context. Therefore, grammatical morphemes and content words cooperate in guiding the construction of a situation model during discourse (...) comprehension by specifying complementary aspects of described situations. The paper reviews and extends analytical and empirical evidence for this grammatical‐conceptual correspondence, and suggests that the correspondence developed in response to the cognitive demands of discourse processing. Thus the distinction between open and closed linguistic categories is interpreted in terms of a fundamental correspondence between conceptual and linguistic structure that helps organize discourse processing. (shrink)

The article is devoted to the consideration the problem of the phenomenon of an unreliable narration in the British intellectual prose of the second half of the twentieth century. The meaning of the words “narrator”, “unreliable narration” is investigated. The unreliable narration is reviewed based on the example of the novel “Rites of Passage” by Golding. It is noted that the aforementioned work has a vibrant didactic component. It has been found that Golding uses a wide range of narrative techniques. (...) The emphasis is made on the critical analysis by other literary scholars of the novel “Rites of Passage” by Golding. The use of narrative strategies in accordance with the scientific classification by Genette is investigated. The markers of unreliability of the narrators are emphasized. Attention is focused on the fact that a high degree of unreliability is based on the limited knowledge of the heroes, direct participation in the events, a problematic system of values. It is noted that the unreliability of narration in the novel “Rites of Passage” by Golding forces the reader to doubt not only the narrator but oneself. The use of the narrative method in the intellectual prose of the British writer Iris Murdoch is investi-gated. It has been found that the novel “The Black Prince” by Iris Murdock is one of the best examples of an unreliable narration. The genre specifics of the novel are emphasized, which combines the forms of the diary, of the memoir and of the confession. In addition, Murdoch creates a narrative strategy, which combines signs of various forms of “I am the narrator” within the framework of one narrative. In addition, “The Black Prince” is a unique model of modern artistic and philosophical metatext genre formation. (shrink)

We examine dialectical tensions between “dialogue” and “narrative” as these discourses supplant one another as the fundamental discourse of intelligibility, through juxtaposing two interpretations of Genesis 38 rooted in changing interpretative paradigms. Is dialogue properly understood as a narrative genre, or is narrative the content about which people are in dialogue? Is the divine–human relationship a narrative drama or is it a dialogue between a god and human beings? We work within parameters laid out by the philosophical hermeneutics of Gadamer (...) (primarily representing dialogue) and Ricoeur (primarily representing narrative). On the one hand, a feminist approach can develop Tamar as a courageous hero in impossible circumstances, strategizing to overturn Judah’s patriarchal naïveté. On the other hand, Judah seems to be able to be read as a tragic hero, seeking to save Tamar. These readings challenge one another, where either Tamar’s or Judah’s autonomy is undermined. By putting these interpretations into dialogue, our aim is to show that neither dialogue nor narrative succeeds the other with finality, and that we can achieve a fragile integration of the two (dialogue and narrative) despite their propensity toward polarization. (shrink)

ABSTRACTIn a quantitative content analysis, social norm violations and their narrative context are analyzed in 225 episodes of 15 television series of four popular television genres. Extending previous studies, the authors’ results indicate that aggressive norm violations are only a fraction of all norm violations, which are dominated by lying/deception, swearing/use of vulgar language, and verbal attacks. The narrative context shows that norm violations are often motivated by egoism, receive low punishment, are rarely forgiven and seldom reflected by the characters; (...) this, however, depends on the type of norm violation. Genre differences were observed and their potential for effects on audiences’ moral thinking is discussed. (shrink)

This article considers Catullus’ reaction to his brother’s death and argues that the poet, having found the masculine vocabulary of grief inadequate, turns to the more expansive emotions and prolonged dedication offered by mythological examples of feminine mourning. I begin by showing how Catullus complicates his graveside speech to his brother in poem 101 by invoking poems 65, 68a, and 68b. In these compositions, Catullus likens himself to figures such as Procne and Laodamia, and their feminine modes of grief become (...) associated with the poet. While these women’s grief brings them to a dreadful end, in my second reading of poem 101 I show how Catullus incorporates their emotional intensity and devoted attention into a masculine performance of mourning. Connecting his voyage to his brother’s grave with Odysseus’ journey, Catullus valorizes his single-minded remembrance of his sibling, even as he acknowledges that he will never overcome the distance between them. (shrink)

Social robots serve people as tutors, caretakers, receptionists, companions, and other social agents. People know that the robots are mechanical artifacts, yet they interact with them as if they were actual agents. How is this possible? The proposal here is that people construe social robots not as social agentsper se, but asdepictionsof social agents. They interpret them much as they interpret ventriloquist dummies, hand puppets, virtual assistants, and other interactive depictions of people and animals. Depictions as a class consist of (...) three physical scenes with part-by-part mappings between them: (a) a base scene (the raw physical artifact), (b) the depiction proper (the artifact construed as a depiction), and (c) the scene depicted (the scene people are to imagine). With social robots, evidence shows people form the same three scenes plus mappings: They perceive the raw machinery of a robot, construe it as a depiction of a character, and, using the depiction as a guide, engage in the pretense that they are interacting with the character depicted. With social robots, people also recognize three classes of agents – the characters depicted, the intended recipients of the depictions (those who view or interact with the robots), and the authorities responsible for the robots (the designers, makers, and owners). Construing social robots as depictions, we argue, accounts for many phenomena not covered by alternative models. (shrink)

The idea of narrative has been widely discussed in the recent health care literature, including nursing, and has been portrayed as a resource for both clinical work and research studies. However, the use of the term 'narrative' is inconsistent, and various assumptions are made about the nature (and functions) of narrative: narrative as a naive account of events; narrative as the source of 'subjective truth'; narrative as intrinsically fictional; and narrative as a mode of explanation. All these assumptions have left (...) their mark on the nursing literature, and all of them (in our view) are misconceived. Here, we argue that a failure to distinguish between 'narrative' and 'story' is partly responsible for these misconceptions, and we offer an analysis that shows why the distinction between them is essential. In doing so, we borrow the concept of 'narrativity' from literary criticism. Narrativity is something that a text has degrees of, and our proposal is that the elements of narrativity can be 'sorted' roughly into a continuum, at the 'high narrativity' end of which we find 'story'. On our account, 'story' is an interweaving of plot and character, whose organization is designed to elicit a certain emotional response from the reader, while 'narrative' refers to the sequence of events and the (claimed) causal connections between them. We suggest that it is important not to confuse the emotional persuasiveness of the 'story' with the objective accuracy of the 'narrative', and to this end we recommend what might be called 'narrative vigilance'. There is nothing intrinsically authentic, or sacrosanct, or emancipatory, or paradigmatic about narrative itself, even though the recent health care literature has had a marked tendency to romanticize it. (shrink)

Roman writing of the late Republic and early Empire, especially historiography, is filled with exempla, stories of the past meant to serve as models for contemporary and future behavior. This period also witnessed the rise of an encyclopedic mode of composition among Latin authors, which purported to collect and organize the totality of knowledge in a given field. The following essay proposes that exemplarity and encyclopedism were not just literary devices, but deep organizational principles throughout Roman culture. It seeks to (...) show how they were operative in the visual arts in the first century BCE, focusing especially on a frieze depicting the baking process on the tomb of Marcus Vergilius Eurysaces in Rome. By approaching a monument like the frieze of Eurysaces through such principles we may better articulate both visual and thematic relationships across a variety of genres within the broader Roman image world. (shrink)

The purpose of this article is to analyze the connections of spatial relations and settings with narrative, and the presentation of these relations in Jüri Ehlvest’s texts. Distinctions are made between textual space (as designation, description, or rhetorical presentation) and fictional space (the space in which narrative action takes place and the site of the denouement of events). Fictional space can be expressed as textual space in one of the four following ways: (a) perceived space (b) experienced space (c) logical (...) space (d) alogical space. The multilayeredness of Ehlvest’s texts, their fragmentariness and dislocated reality, entail a complicated reception. In contrast, however, the geographical space represented in the texts is generally quite clear and accessible, with the effect of seeming real and humanly possible. Indeed, specific spatial elements are one of the sources of the verisimilitude and plausibility of Ehlvest’s texts. For the most part, the place where ehlvestian narrative plays itself out is a clear topographical environment, usually an interior; the textual representation of spaces is minimalist, avoiding descriptions, and with practically no impression of movement. In addition to representation of places, rooms, houses, and open space using ordinary, direct, (yet very minimalist) means, several more indirect strategies of creating space can be found in Ehlvest’s texts. This article calls attention to some characteristic devices from this indirect repertoire, grouping them as follows: things; window and picture; repetition, fragment, and mirror; body and emptiness. Of the four types of textual space mentioned above, the one most characteristic of Ehlvest’s stories is experienced space, which could also be described as haptic space of experience. However, due to the fragmentariness and bricolage typical of Ehlvest, there are certainly also plenty of examples of the other types, particularly perceived and alogical space. Many transformations can be noted when comparing Ehlvest’s earlier and later texts. First, many earlier images disappear (tree, mill, bridge). Second, the first-person protagonist’s bodily experience becomes more important (eating, illness, pain). Third, the borders between consciousness and the world become nebulous, yet the boundary between the protagonist and his environment does not disappear completely. Neither does the text become a meandering between consciousness and the world. Indeed, narrative emphasis shifts to this very boundary, and to the possibility of its erasure. As such, however, the plausibility of the space where action takes place is maintained, much as in Ehlvest’s earlier stories. (shrink)

Through an argumentation analysis can one show how it is feasible to view a narrative religious text such as the Gospel of Matthew as a literary argument. The Gospel is not just good news but an elaborate argument for the standpoint that Jesus is the Son of God, the Messiah. It is shown why an argumentation analysis needs to be supplemented with a pragmatic literary analysis in order to describe how the evangelist presents his story so as to reach his (...) argumentative objective. The analysis also shows why in the case of historical religious literary texts, certain demands are put on the analyst that are not normally present. (shrink)

This work evaluated the structure of dreams in people affected by schizophrenia. The verbal reports of 123 schizophrenic patients were compared with 123 dream reports from a control group. In accordance with the Jungian conceptualization of, dreams as texts, dream reports were assessed using textual analysis processing techniques.Significant differences were found in textual parameters, showing that the dreams reports of schizophrenic patients differ from those of the control group. It is thus possible that schizophrenia probably underlies changes in the oneiric (...) production and dream reports. This work confirms the value of textual analysis in the study of oneiric material. (shrink)

In recent years, researchers within science education have started to consider the impact of narrative upon teaching and learning in science. This article investigates the possibilities of interactive fiction as a means by which students can be provided with feedback on their understanding in science, and explores the mechanisms which might allow learning from this. Through a review of literature around the use of narrative in science education, we have produced a list of recommendations that might guide the development of (...) interactive fiction within science education. These recommendations are tested through a small-scale study in which an interactive fiction book was written around Newton’s laws, and then tested with 27, 16- and 17-year-old chemistry students, eight of whom also study post-compulsory physics. The interactive fiction developed is based upon the well-established Force Concept Inventory and this allowed the analysis of the progression of student understanding. We found that, upon reading the book, there was a significant positive effect size on the understanding of students who do not study advanced physics. The gains for those who do study post-compulsory physics were not statistically significant. The participants’ report of enjoyment is also discussed. (shrink)

For several millennia now, the enthymeme has been taught, on the putative authority of Aristotle, as "a kind of syllogism" —that is, a rhetorical syllogism—that consists in a three-part unit of deductive reasoning that parallels the inductive reasoning of the example. The rhetorical syllogism is said to be imperfect or incomplete because it relies on probable or particular rather than certain or universal premises and because the speaker suppresses one premise or the conclusion, usually the major premise, leaving it with (...) only two stated terms as follows:Socrates is a manSocrates is mortalOne premise is left unstated because it is known to the members of the audience (they... (shrink)

This article addresses issues in the philosophy of fiction from the perspective of a relevance theoretic approach to communication: first, how should we understand the notion of ‘voice’ as it is used in the analysis of free indirect style narratives; and, second, in what sense can the person responsible for free indirect representations of fictional characters' thoughts be regarded as a communicator? The background to these questions is the debate about the roles of pretence and attribution in free indirect style. (...) I argue that the role of expressives in sustaining the illusion that fictional characters speak their inner thoughts suggests that ‘voice’ should be understood in two distinct ways. On the one hand, there are cases in which the use of expressive devices leads to the formation of thoughts which are understood to resemble other (attributed) thoughts. On the other hand, there are other cases in which expressives are used as a means of simulating a fictional character's behaviour or style. At the same time, I argue that in order to accommodate free indirect thought representation in a relevance theoretic model of communication, the responsibility for ensuring that the effort of processing the text will be rewarded by optimal relevance must be decoupled from the point of view that is being represented. While the (constructed) author is responsible for orchestrating our interpretation of free indirect thought representations so that the effort of processing will result in optimal relevance, the reader does not necessarily assume this function is being performed by someone who intends to communicate their own thoughts: the relevance of the act of narration may instead lie in the sense of mutuality achieved between reader and character. (shrink)

Name der Zeitschrift: Semiotica Jahrgang: 2015 Heft: 206 Seiten: 181-205.

The propositional content of a reference is the proposition attributing to the referent the properties that correspond to the nouns and modifiers in the reference (for example, the propositional content of `Mary' is that the referent is named`Mary'). During language comprehension, the hearer or reader must determine the set of beliefs with respect to which the propositional content of a reference is to be understood. In the prototypical case, this set consists of the propositions that she believes that the speaker (...) or writer believes that she and the speaker or writer mutually believe. This paper identifies two contexts in which the propositional content of a specific reference is not understood with respect to this set--subjective and objective sentences in third-person fictional narrative text--and identifies some implications of this for understanding specific references in these contexts. (shrink)

This paper proposes a conceptual framework of multiversional narrative processing, or multiversionality. Multiversionality is the consideration of multiple possible event sequences for an incomplete narrative during reception, from reading a novel to listening to the story of a friend’s day. It occurs naturally and is experienced in a wide range of cases, such as suspense, surprise, counterfactuals, and detective stories. Receiving a narrative, we propose, is characterized by the spontaneous creation of competing interpretive models of the narrative that are then (...) used to create predictions and projections for the narrative’s future. These predictions serve as a mechanism for integrating incoming information and updating the narrative model through prediction error, without completely eliminating past versions. We define this process as having three aspects: (1) constrained expectations, (2) preference projection, and (3) causal extrapolation. Constrained expectations and preference projections respectively create the bounds and subjective desires for a narrative’s progress, while causal extrapolation builds, reworks, and maintains the potential models for understanding the narrative. We offer multiversionality as a novel framework for thinking about narrative, social cognition, and decision making that presents adaptive benefits and future directions for empirical study. (shrink)

From princesses who free princes to journalists who tell stories about natural catastrophes and, most generally, individual and collective actors who make sense of the world, narratives are everywh...

This article argues that narrativity has the potential to be a key hermeneutical concept in ecumenical theology. Instead of pursuing a complex elaboration of the notion, it will seek to explore various aspects of narrativity. The thesis will be explicated in three major steps, consecutively discussing culture as the general setting of narrativity, explicating narrativity as a concept that can helpfully address some of the major issues in ecumenical theology and proposing transformation as the ultimate horizon of the faith and (...) practice of the Christian koinonia. (shrink)

We take up issues raised in the commentaries about our proposal that social robots are depictions of social agents. Among these issues are the realism of social agents, experiencing robots, communicating with robots, anthropomorphism, and attributing traits to robots. We end with comments about the future of social robots.

Arguments about the effects of repeated exposure to a suspenseful narrative raise controversial disputes over the paradox of suspense. The lexical meaning and theoretical analyses of suspense imply that suspense cannot be experienced repeatedly because, in such cases, the knowledge from prior viewings and the resolution of outcome will eliminate tension and suspense. However, previous studies have argued that suspense can be re-experienced even when the participants know the outcome or repeatedly confront a suspenseful narrative. This study investigated the effects (...) of repeated exposure to a suspenseful film by collecting self-reported questionnaires and measuring psychophysiological responses. The participants (N = 50) watched clips of a suspenseful film three times and answered self-reported items regarding suspense, arousal, and enjoyment. Psychophysiological data, including skin conductance level (SCL) and electrocardiogram (ECG), were collected while the participants watched the video clips. It was hypothesized that self-reported suspense, arousal, and enjoyment as well as the physiological indices of arousal (SCL) and attention (ECG) would decrease upon repeated viewing of suspenseful clips. Furthermore, it was postulated that there would be inter-group differences depending on the awareness of potential or definite change in outcome at the end of repeatedly shown suspenseful events. The results showed that self-reported suspense and arousal, as well as physiological measures of SCL, declined with repeated exposure, although there were no significant differences on self-reported enjoyment. No group difference was found in self-reported items, but meaningful significant changes were observed in the group comparison of SCL and ECG. The findings suggest that repeated exposure to suspenseful films could result in affective habituation or desensitization to repeated stimuli. The implications and limitations of the current study and suggestions for future research are discussed. (shrink)

Storytelling is a mode of communication in human interaction and is pervasive in everyday life. Storytelling in marketing is also a managerial application as a marketing strategy. Researchers of consumer psychology and marketing have devoted great efforts to developing theories and conducting empirical studies on this approach. However, in addition to narrative theories, many researchers are mainly concerned about the effect of telling a good brand story and its applications, such as advertising design and presentation. However, for those products that (...) usually lack branding, such as agricultural products, knowledge remains scarce about the relative impact of storytelling in marketing. Few researchers have explicitly developed a valid tool for measuring the effect of storytelling in marketing. To aid storytelling research in consumer psychology, this article conceptualized a construct of the effectiveness of storytelling in agricultural marketing and developed a measure with further validation. This scale consisted of 13 items with four subscales: narrative processing, affect, brand attitude, and purchase intention. The findings of this study strongly supported a structural model with strong order among the four dimensions and good model fit. A discussion of the results and the theoretical and practical implications for consumer psychology and marketing practice are also addressed. (shrink)

Theoretically, this study is framed within the semiotic tradition of communication theory, which theorizes communication as the intersubjective mediation by signs. Methodologically, this study is guided by Peirce’s semiotic ideas, especially his writing about the commens and commind, or the sign and the object, and the power of a community as the final interpretant performing the process of sensemaking. Results showed how the survivors of a natural calamity symbolically interacted with such calamity, and how this led to a reformation of (...) the way they view themselves and the world. The survivors’ symbolic images captured in narratives, in sketches and drawings, and in poetry helped them to reframe their sense of self and their worldview by believing in common sense and intuition, and by valuing the power of courage, initiative, preparedness, hope, and resilience. An unfortunate irony emerged in their symbolic interaction with the disaster such that their sinning and self-inflicted blame made them think they were worthy of punishment. Nonetheless, this unfortunate irony will change if the survivors continue to reflect on their civic roles, interrogate their environmental and political contexts, and expand their awareness and social consciousness. As these unfold, the survivors will be able to accomplish empowerment, emancipation, and an independent mind. (shrink)

BRADLEY SK and CARTER B. Nursing Inquiry 2011; 18: 303–312 Deconstructing child and adolescent mental health: questioning the ‘taken‐for‐granted’…We present a critical deconstructive reading, seeking to problematise ‘taken‐for‐granted’ assumptions in child and adolescent mental health (CAMH). The start point for this critical reading is conventional ‘history‐telling’ within CAMH. The aim is not to take issue with the detail in such histories but to critically examine the texts, so as to highlight constructions that structure the presentation of conventional histories and possible (...) purposes that such constructions may serve. The argument is that such conventional histories leave key questions not just unanswered, but unconsidered – a tendency that can be seen throughout the CAMH literature more generally. Therefore, we then pursue critical discussion of how ‘taken‐for‐granted’ constructions of CAMH enabled psychiatry to successfully expand its power and influence to establish hegemony over ‘problem children’. We do not claim any closure to this critical reading; that is, we do not claim that our critical deconstructive reading is the only reading possible. Similarly, it is not presented in any sense as ‘final word’. Rather our hope for this work is that it might stimulate readers to question the ‘taken‐for‐granteds’ that we present, and indeed others that they might identify themselves. In so doing, it is our hope that creative dialogue might ensue. (shrink)

We report on the experience of creating a socially networked system, the Research-oriented Social Environment , for representing knowledge in the form of relationships between people, documents, and groups. Developed as an intercampus, interdisciplinary project of the University of California, this work reflects on a collaboration between scholars in the humanities, software engineering, and information studies by providing an opportunity not only to synthesize different disciplinary perspectives, but also to interrogate and challenge the assumptions each brings to team-based design projects (...) in the digital humanities. This work examines socially networked knowledge as both content and methodology for collaboration, calling for further critique and future investigation of epistemological questions in models of social networks. (shrink)